Christchurch Marketing Meetup

At this Christchurch Marketing Meetup, we’re taking a dive into B2B marketing.

In between networking and nibbles, our lineup of local experts will explore some of the most important topics in B2B marketing right now.

1. How B2B marketing is shifting, and what you can do about it.

As a duo act, Helen Shorthouse and Nick Burns will share some of the shifts they’re seeing in B2B marketing, and how New Zealand businesses can adjust their approach without breaking the bank. From the way buyers are buying and your competitors are selling, to the “Growth Model” that isn’t what it used to be, plenty has changed.

2. Blending strategy and creativity to solve real business problems (case study)

Matt Clough will dive into the relationship between strategy and creativity. Using Antony & Mates’ work with VAST Billboards, including the Bill Is Bored campaign, Matt looks at how a clear strategic idea creates the space for bolder creative, gives a B2B brand more personality, and turns an ordinary business challenge into something people actually notice.

You’ll walk away with practical ways to adjust your marketing approach in this changing B2B environment, and new ideas for developing B2B work that drives action now and builds preference for later.

Not in B2B?
No worries, you’re welcome to come along. (And hey, you never know where you might find yourself in a future role!)

What happens at a MA Marketing Meetup?

These hugely popular events are all about bringing the marketing community together to learn from each other.

We start and finish with networking and a few laughs over drinks & nibbles and in between you’ll enjoy practical tips and anecdotes from the frontlines of marketing.

✨Christchurch Marketing Meetups are organised and hosted by the Marketing Association’s Southern Committee.