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Workshops

AdvAI-F2F

Advanced AI in Marketing

Facilitated by Peter Mangin, Founder of AI Innovisory

Unlock the full potential of AI to supercharge your marketing strategy.

This hands-on workshop is a deep dive into how marketers can practically and strategically harness the power of AI, particularly generative AI tools, to elevate their marketing efforts. The session equips marketers with cutting-edge knowledge, hands-on techniques, and ethical considerations necessary to use AI responsibly and effectively.

From understanding foundational technologies like transformers and diffusion models to mastering the application of ChatGPT, Perplexity and Recraft, the workshop is designed to enhance participants' confidence in using AI for tasks like:

  • Market analysis;

  • Content creation;

  • Trend forecasting;

  • Competitor monitoring; and

  • Customer insight development.

It also addresses the critical need for transparency, privacy, compliance, and collaboration with IT departments when integrating AI solutions.

Workshop Details

Location: Tauranga
Date: Wednesday 15th July
Time: 9:00am - 4:00pm
Venue: TBC

Ticket Pricing

$295 + GST

CritThink-LAL

Critical Thinking for Marketers

Facilitated by Carl Davidson, Chief Curiosity Officer at The Curiosity Company

In a world drowning in data and awash with bullshit, critical thinking just might be the most important skill marketers need.

Delivered in four online sessions, this workshop draws from behavioural science and cognitive psychology to demonstrate some of the flaws in our everyday ways of thinking, and provide some tools to sharpen your critical thinking and problem solving mindset.

In the process, you’ll see why critical thinking is rare (it’s much harder than you’d expect) and why most organisations make it much harder still.

You’ll learn why we’re all wired to think like lawyers rather than scientists, and why David Ogilvy was right about how evidence gets misused.

The workshop will then introduce a range of tools to unleash your critical thinking, nurture your scepticism, and supercharge your decision-making acumen.

In partnership with our friends at MOPED, we have arranged a special price for this workshop for participants joining us from Tauranga.

Workshop Details

Location: Online
Dates: September 8th, 15th, 22nd & 29th
Time: 12:00pm - 1:30pm

Ticket Pricing

$225 + GST

At checkout, use code: 
MOPEDCRITICAL2026

What's Coming Up for Tauranga

The NZ Marketing Association Charity Hackathon 2026 / Tauranga
The NZ Marketing Association Charity Hackathon 2026 / Tauranga

Collaborate with fellow marketers to solve real challenges for NZ charities and create ideas that make a difference.

23/06/2026

5:30pm - 8:00pm

Tauranga

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Advanced AI
Advanced AI

Go beyond the basics and harness AI to automate tasks, boost efficiency, and accelerate marketing growth.

15/07/2026

9:00am - 4:00pm

Tauranga

Add to Cart
Critical Thinking for Marketers
Critical Thinking for Marketers

Delivered in four online sessions, sharpen your critical thinking and problem-solving skills to make better marketing decisions with more clarity and confidence. | Dates: September 8, 15, 22 & 29.

08/09/2026

12:00pm - 1:30pm

Online

Add to Cart

Got a question? Click here to send us a message.

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7:00am - 9:00am

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Waikato Coffee Catch Up Event May 2026
Join us on May 7 for coffee and a good dose of local marketing chat.

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Tourism marketing is evolving and Tourism New Zealand is leading the way. Join Natasha Le Marinel, Global Partnerships & Planning Manager at Tourism New Zealand, as she unpacks one of the most innovative campaigns in destination marketing: the Aotearoa New Zealand Minecraft experience.

12/05/2026

4:00pm - 6:00pm

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14/05/2026

5:00pm - 7:30pm

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Marketing Meetup | May
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19/05/2026

5:30pm - 7:30pm

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Christchurch Marketing Meetup May 2026
Making TikTok Work for Your Brand: Creativity, reach and real results

20/05/2026

5:00pm - 7:30pm

Christchurch

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