AMIHeader2025

Commercial
Acumen
for Marketers
(Level 2)

This online workshop is held in partnership
with the Australian Marketing Institute.

About Facilitator Learning Outcomes Book Your Ticket

This half-day intermediate-level workshop builds on Level 1 to enhance your knowledge of business acumen. It assumes you understand the foundations of finance, P&Ls, and balance sheets.

 

In Level 2 of Commercial Acumen for Marketers, learn how to apply Cost/Volume/Revenue analysis to support marketing decisions, allocate and manage marketing budgets effectively, establish ROI on marketing spend, and set up effective metrics. You'll also discuss how to build a credible business case, manage risks, and establish pricing strategies. 

 

What's Covered?

  • Business acumen
  • Why Marketers need to learn the language of Finance?
  • Financial Statements - Recap
  • Revenue and Cost Behaviour - Using Cost/Volume/Revenue analysis to support marketing decisions
  • Allocating the Marketing Budget
  • Managing budgets effectively
  • ROI on marketing spend
  • Setting up effective metrics - Financial KPIs every marketing team should track
  • Building a credible business case for Your Marketing Budget
  • Pricing Strategy Principles
  • Sources of financing

 

Pricing

In-person workshop
MA Members: $479* + GST
Non-Members: $684* + GST
*All pricings are in New Zealand Dollars

Learning Outcomes

Gain confidence in how to:

  • Understand the importance of business acumen
  • Apply Cost/Volume/Revenue analysis and establish breakeven point
  • Allocate and manage the marketing budget effectively
  • Understand ROI on marketing spend and set up effective metrics
  • How to build a credible business case and set pricing strategies
  • How to manage business risks.

Who Should Attend:

  • Senior marketers (Senior Marketing or Brand Managers)
  • SME business leaders
  • Directors
  • Business executives
  • Line managers
  • Heads of Departments

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Jay Chander AMI

Facilitator, Jay Chander

Director, Enskills Consulting

Jay Chander is a commercially focused Fellow CA with the Institute of Chartered Accountants, business consultant, advisor, executive trainer and author, and provides a range of seamless strategic risk, internal audit and business consulting services.

 

FIND OUT MORE

Facilitator, Jay Chander

Director, Enskills Consulting

Jay Chander is a commercially focused Fellow CA with the Institute of Chartered Accountants, business consultant, advisor, executive trainer and author, and provides a range of seamless strategic risk, internal audit and business consulting services.

Jay is the Managing Director of Enskills Consulting Services and was previously a specialist Risk Advisory Partner with Deloitte and Moore Stephens, and has held key executive positions in, and has set up and managed commercially driven Internal Audit and Risk Management, Financial Management and Business Improvement functions in major national and international companies. These included Crane Group Limited, NRMA/IAG, British American Tobacco, Australia and P&O Australia.

Commercial Acumen for Marketers (Level 2): Choose Your Date and Location

prodphoto
Commercial Acumen for Marketers - Level 2

In Level 2 of Commercial Acumen, learn how to apply Cost/Volume/Revenue analysis to support marketing decisions, allocate and manage marketing budgets effectively, establish ROI on marketing spend, and set up effective metrics. In level 2 we also discuss how to build a credible business case, manage risks, and establish pricing strategies.

02/09/2025

Online

Add to Cart
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Read more
Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Read more
Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.

Read more

Subscribe to our monthly newsletter
©2025 Marketing Association | All right reserved