DigStory 2024

Mastering Content Creation with AI-Powered Storytelling

Our Mastering Content Creation with AI-Powered Storytelling workshop
held in Auckland, Christchurch, and Online.

About Facilitator Learning Outcomes Book Your Ticket

Mastering Content Creation with AI-Powered Storytelling

Join us for a dynamic full-day workshop, Mastering Content Creation with AI-Powered Storytelling, led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise.

This workshop is designed for marketers, business leaders, and creatives who want to blend traditional storytelling techniques with cutting-edge AI tools to revolutionise their content creation.

This isn’t just about learning; it’s about transforming the way you approach storytelling and content marketing. You’ll gain the knowledge and practical skills to harness generative AI tools, enabling you to create engaging, scalable, and personalised stories across all digital platforms.

Whether you're crafting brand narratives, social media campaigns, or personalised customer stories, this workshop will give you the skills and confidence to create content that captivates and resonates deeply with your audience.

Dive into the latest storytelling techniques, explore real-world case studies, and work hands-on with AI platforms to elevate your content strategy. You’ll leave with actionable insights and AI-powered content ready to implement.

What you’ll learn:

  • The power of storytelling: Why stories are essential in marketing.
  • How AI enhances traditional storytelling structures like the Hero’s Journey and ABT framework.
  • Practical introduction to generative AI tools (ChatGPT, Claude, DALL-E, Midjourney, and Ideogram) for content creation.
  • Hands-on exercises: Creating AI-driven brand stories and content.
  • Adapting AI-generated stories for modern social platforms.
  • Ethical considerations when using AI in storytelling.
  • Developing the AI storytelling mindset: Balancing human creativity and AI capabilities.
  • Custom GPTs: “What if your next story could write itself while still speaking in your voice? Let’s discover how together.”

This workshop will reshape your approach to content creation, equipping you to lead in the AI-driven future of marketing. Are you ready to revolutionise your storytelling?

Online Course structure
This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

 

Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

By the end of this workshop, you'll be able to: 

  • Harness AI to enhance your storytelling process
  • Create compelling brand narratives that connect with your audience
  • Generate high-quality content faster using AI-driven tools
  • Customise AI outputs to reflect your unique brand voice
  • Apply ethical considerations when using AI in marketing 
  • Develop a future-proof strategy for AI-powered content creation

So, you can:

  • Save time while maintaining creativity and originality
  • Scale content production without losing quality
  • Stand out in a crowded digital landscape with AI-enhanced storytelling 
  • Engage customers more deeply through personalised, data-driven narratives
  • Stay ahead of the competition by integrating AI into your marketing strategy

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

steve ballantyne

Facilitator, Steve Ballantyne

Director, Brand IQ

Steve Ballantyne is one of New Zealand's leading business storytelling experts, boasting a 30-year career that spans over 150 brands throughout Australasia. His digital storytelling workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and a deep understanding of story structure.

FIND OUT MORE

Facilitator, Steve Ballantyne

Director, Brand IQ

To Steve's mind, marketing needed to become simpler and more genuine, not more complicated and chaotic. Stories make the complex simple. They’re inspiring and they motivate people to act and consider brands in new ways.

And so, armed with a proven narrative framework, Steve now helps business owners to replace their labyrinth of confusion with clear, captivating brand stories that inspire action in our noisy and competitive world.

AI Powered Storytelling: Choose Your Date and Location

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Mastering Content Creation With AI-Powered Storytelling

Join us for a dynamic full-day workshop, Mastering Content Creation with AI-Powered Storytelling, led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise.

2/04/2025

9:00am - 4:00pm

Auckland

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Mastering Content Creation With AI-Powered Storytelling

Join us for a dynamic full-day workshop, Mastering Content Creation with AI-Powered Storytelling, led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise. | Dates: June: 5, 12, 19 & 26.

5/06/2025

12:00pm - 1:30pm

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Mastering Content Creation With AI-Powered Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

19/08/2025

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Mastering Content Creation With AI-Powered Storytelling

Join us for a dynamic full-day workshop, Mastering Content Creation with AI-Powered Storytelling, led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise.

16/09/2025

9:30am - 5:00pm

Christchurch

Add to Cart
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Mastering Content Creation With AI-Powered Storytelling

Join us for a dynamic full-day workshop, Mastering Content Creation with AI-Powered Storytelling, led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise. | Dates: November: 5, 12, 19 & 26.

5/11/2025

12:00pm - 1:30pm

Online

Add to Cart

Steve was awesome, very interactive

past attendee 2024

Discussing ideas and examples relevant to each participants organisation was really helpful to help us put the concepts into practice.

past attendee 2024

A very worthwhile workshop and great to have the opportunity to hear from a real practitioner who knows their stuff and get some awesome key takeways that I can apply in my every day digital content! 

Bronwyn, Millpond 2024
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