Mastering Content Creation with AI-Powered Storytelling

Discover the power of storytelling with AI as your creative partner.

Join us for a dynamic full-day workshop, Mastering Content Creation with AI-Powered Storytelling, led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise.

This workshop is designed for marketers, business leaders, and creatives who want to blend traditional storytelling techniques with cutting-edge AI tools to revolutionise their content creation.

This isn’t just about learning; it’s about transforming the way you approach storytelling and content marketing. You’ll gain the knowledge and practical skills to harness generative AI tools, enabling you to create engaging, scalable, and personalised stories across all digital platforms.

Whether you're crafting brand narratives, social media campaigns, or personalised customer stories, this workshop will give you the skills and confidence to create content that captivates and resonates deeply with your audience.

Dive into the latest storytelling techniques, explore real-world case studies, and work hands-on with AI platforms to elevate your content strategy. You’ll leave with actionable insights and AI-powered content ready to implement.

What you’ll learn:

The power of storytelling: Why stories are essential in marketing.
How AI enhances traditional storytelling structures like the Hero’s Journey and ABT framework.
Practical introduction to generative AI tools (ChatGPT, Claude, DALL-E, Midjourney, and Ideogram) for content creation.
Hands-on exercises: Creating AI-driven brand stories and content.
Adapting AI-generated stories for modern social platforms.
Ethical considerations when using AI in storytelling.
Developing the AI storytelling mindset: Balancing human creativity and AI capabilities.
Custom GPTs: “What if your next story could write itself while still speaking in your voice? Let’s discover how together.”

This workshop will reshape your approach to content creation, equipping you to lead in the AI-driven future of marketing. Are you ready to revolutionise your storytelling?

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

09/04/2026

12:30pm - 2:00pm

Online

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Mastering Content Creation With AI-Powered Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

20/08/2026

9:00am - 4:00pm

Auckland

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Mastering Content Creation With AI-Powered Storytelling

07/10/2026

12:30pm - 2:00pm

Online

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Learning Outcomes

By the end of this workshop, you'll be able to:

Harness AI to enhance your storytelling process
Create compelling brand narratives that connect with your audience
Generate high-quality content faster using AI-driven tools
Customise AI outputs to reflect your unique brand voice
Apply ethical considerations when using AI in marketing
Develop a future-proof strategy for AI-powered content creation

So, you can:

Save time while maintaining creativity and originality
Scale content production without losing quality
Stand out in a crowded digital landscape with AI-enhanced storytelling
Engage customers more deeply through personalised, data-driven narratives
Stay ahead of the competition by integrating AI into your marketing strategy

Facilitator, Steve Ballantyne

Director, Brand IQ

Steve Ballantyne is one of New Zealand's leading business storytelling experts, boasting a 30-year career that spans over 150 brands throughout Australasia. His digital storytelling workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and a deep understanding of story structure.

Loved the topics and fresh ideas brought by the speaker, and the conversations around AI and the future of our systems and processes to plan and create content and stories. After the course I feel more comfortable trying out new ideas and finding ways to incorporate what I've learned in my work tasks. Steve is friendly and very knowledgeable. It was a great workshop.

Manu, world journeys, past attendee 2025

I really enjoyed the broad range of content, taken from many different kinds of brands. It really encouraged me to go back to first principles of good storytelling in my marketing, rather than always relying on trusted and true ways of doing things. He also shared lots of practical tips and tools to use AI in your work.

jessica, aurecon, past attendee 2025

A very worthwhile workshop and great to have the opportunity to hear from a real practitioner who knows their stuff and get some awesome key takeaways that I can apply in my every day digital content!

Bronwyn, Millpond 2024

Discussing ideas and examples relevant to each participants organisation was really helpful to help us put the concepts into practice.

past attendee 2024

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Mastering Content
Creation with
AI-Powered Storytelling

Discover the power of storytelling with AI as your creative partner.

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