Content Marketing

Content marketing is the solution to an age-old problem.

Make your ads be something of value, consumable, shareable, high return content. How do you do this? Our successful content marketing business owner and industry expert will show you how.

Learn how to create and distribute quality content to bring in customers, and measure the effectiveness of those strategies and deliver the best return on your investment.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Learning Outcomes

You'll Learn About

The importance of content and its role in lead generation
Attract more visitors and converting more leads and customers
Forms, calls to action and landing pages
Measurement and evaluation of campaign analytics

Train to

Devise and implement a successful content marketing strategy
Build buyer personas, appreciate their pain points, and align your content to the customer’s journey
Measure and evaluate your strategy using common KPIs, tools, and techniques

Achieve

Quality content that attracts people to your products and services
Effective content strategies with greater ROI
Convert more leads and customers

Facilitator, Boyd Wason

Partner, Engaging Partners

A pioneer of digital marketing, sought after speaker and educator, Boyd’s passion is helping businesses realise the true potential of digital channels and technologies to achieve hard objectives – produce leads and create sales.

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.

Our Content Marketing
workshop held in Auckland and Online.