Content Marketing

Content Marketing

 

Thursday, 9 May
9:00am - 5:00pm
Marketing Association
69 St Georges Bay Road, Parnell, Auckland

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Content marketing is the solution to an age-old problem.

Make your ads be something of value, consumable, shareable, high return content. How do you do this? Our successful content marketing business owner and industry expert will show you how.

Learn how to create and distribute quality content to bring in customers, and measure the effectiveness of those strategies and deliver the best return on your investment.

Professionally Certified Core Skills Marketer
This is a core course to become a 
Professionally Certified Core Skills Marketer

PRICING
  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
register now

Learning outcomes

You'll Learn About:

  • The importance of content and its role in lead generation
  • Attract more visitors and converting more leads and customers
  • Forms, calls to action and landing pages
  • Measurement and evaluation of campaign analytics

Train to:

  • Devise and implement a successful content marketing strategy
  • Build buyer personas, appreciate their pain points, and align your content to the customer’s journey
  • Measure and evaluate your strategy using common KPIs, tools, and techniques

Achieve:

  • Quality content that attracts people to your products and services
  • Effective content strategies with greater ROI
  • Convert more leads and customers

Train to:

  • Devise and implement a successful content marketing strategy
  • Build buyer personas, appreciate their pain points, and align your content to the customer’s journey
  • Measure and evaluate your strategy using common KPIs, tools, and techniques
  • Understand the various technology platforms available to drive content

Who Should Attend:

  • Those with 3-7 years’ experience, who are involved in developing engaging customer experiences
  • Professionals who are ready to take a deep dive into the drivers of human behaviour
  • Organisations who are moving to a more customer centric model and want to better understand the science behind customer behaviour
Boyd

Facilitator, Boyd Wason

Partner, Engaging Partners

A pioneer of digital marketing, sought after speaker and educator, Boyd’s passion is helping businesses realise the true potential of digital channels and technologies to achieve hard objectives – produce leads and create sales. more about boyd

Facilitator, Boyd Wason

Partner, Engaging Partners

A pioneer of digital marketing, sought after speaker and educator, Boyd’s passion is helping businesses realise the true potential of digital channels and technologies to achieve hard objectives – produce leads and create sales.

Through his career he's created breakthrough strategies for clients including Heinz Wattie's, Holden, James Hardie and Air New Zealand - along the way winning numerous awards.

 Today, Boyd is one of the founding partners of Engaging Partners. A strategic visionary on a mission to align humans with technology to create better customer experiences and drive greater business outcomes.

Boyd's engagement with us was fantastic, I felt like he was very passionate about the course content and would love to see it executed by us. I wasn't afraid to ask questions and found him very approachable

PAST ATTENDEE 2020

I really enjoyed the interactive element to the workshop. Boyd was great at getting everyone involved

PAST ATTENDEE 2020

Start your professional development
journey with us today.

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