Critical Thinking for Marketers

Many people think they are thinking when they are merely rearranging their prejudices
- William James

In a world drowning in data and awash with bullshit, critical thinking just might be the most important skill marketers need.

In this workshop Carl Davidson will draw from behavioural science and cognitive psychology to demonstrate some of the flaws in our everyday ways of thinking, and provide some tools to sharpen your critical thinking and problem solving mindset.

In the process, you’ll see why critical thinking is rare (it’s much harder than you’d expect) and why most organisations make it much harder still.

You’ll learn why we’re all wired to think like lawyers rather than scientists, and why David Ogilvy was right about how evidence gets misused.

The workshop will then introduce a range of tools to unleash your critical thinking, nurture your scepticism, and supercharge your decision-making acumen.

It will benefit anyone with an interest in improving their thinking and decision-making skills, or in improving those skills among the people they work with. If you work with knowledge on a daily basis then this is the workshop for you.

MA's 50th Birthday Special
We're turning 50! To celebrate the Marketing Association turning the big 5.0, we want to share the love by offering our Wellington and Christchurch workshops at 50% off, and no, that zero isn't a mistake!

Use this code at checkout to book this workshop at half price: birthday50

Checkout other workshops that you can also attend at half price.