Customer Experience Hero Image

Customer Experience

Our Customer Experience
workshop held in Auckland,
Christchurch, and Online.

Experience can make or break the perception and purchase decisions of our customers.

How you engage with your customers (or prospective ones) at every point before, during, and after their buying journey is the sum total of their experience. How can you set everyone up for the best possible outcomes?

Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience and journey workshop with Jen Kirchhofer.

We’ll start with the end result in mind, working to build an actionable plan around the success you want to achieve that will keep your business favourably top of mind by the ones following the path.

Identifying and leveraging the right channels, tools, communications, messaging, CTAs, responses, data, timing, and measurements produces a winning customer experience. Through this workshop, you’ll learn how to make it all happen as well proactively identify challenges and potential pitfalls.

From beginning marketers to seasoned professionals as well as business owners, nearly everyone will benefit from this insightful, practical, and actionable session. If you interact with customers (potential, current, or past) or are part of making decisions about the touchpoints along their journey, this is for you.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.


Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

You'll Learn About:

  • Considering each part of a customer's experience (whether prospective, current, or past)
  • Aligning marketing and communications, across various channels, to needs at each stage
  • Measuring engagement, sentiment, and success

So You Can:

  • Design and implement the right experience
  • Apply learnings in an iterative way to your organisation
  • Deliver excellent customer experiences and drive business results

Who Should Attend:

  • Marketers at any stage and with organisations of any size
  • Those who need help framing customer experience and translating that to deliverables to take action
Jen CXv2

Facilitator, Jen Kirchhofer

Head of Marketing, Fleetpin

With a body of work and expertise that are both deep and broad, Jen has worked around the globe for several SaaS (software as a service) companies, high-tech and mar-tech startups, digital agencies, and also working brand side and ranging from global, corporate brands to small, local businesses. She also taught a post-graduate email and marketing automation course for 3 years.

FIND OUT MORE

Customer Experience: Choose Your Date and Location

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Customer Experience

Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience workshop | Dates: April 8, 15, 22 & 29.

8/04/2025

12:00pm - 1:30pm

Online

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Customer Experience

Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience workshop.

22/05/2025

9:00am - 5:00pm

Auckland

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Customer Experience

Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience workshop.

30/07/2025

9:30am - 5:00pm

Christchurch

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Customer Experience

Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience workshop.

23/09/2025

9:00am - 5:00pm

Auckland

Add to Cart
prodphoto
Customer Experience

Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience workshop | Dates: October 8, 15, 22 & 29.

8/10/2025

12:30pm - 2:00pm

Online

Add to Cart

The content was clear and easy to understand.

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.