Our Customer Experience
Experience can make or break the perception and purchase decisions of our customers.
How you engage with your customers (or prospective ones) at every point before, during, and after their buying journey is the sum total of their experience. How can you set everyone up for the best possible outcomes?
Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience and journey workshop with Jen Kirchhofer.
We’ll start with the end result in mind, working to build an actionable plan around the success you want to achieve that will keep your business favourably top of mind by the ones following the path.
Identifying and leveraging the right channels, tools, communications, messaging, CTAs, responses, data, timing, and measurements produces a winning customer experience. Through this workshop, you’ll learn how to make it all happen as well proactively identify challenges and potential pitfalls.
From beginning marketers to seasoned professionals as well as business owners, nearly everyone will benefit from this insightful, practical, and actionable session. If you interact with customers (potential, current, or past) or are part of making decisions about the touchpoints along their journey, this is for you.
Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
Pricing
In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST
Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST
Special rates available for students*, registered charities and multiple bookings. Contact us.
This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer
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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Natoque penatibus et magni
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Natoque penatibus et magni
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Facilitator, Jen Kirchhofer
Head of Marketing, Fleetpin
With a body of work and expertise that are both deep and broad, Jen has worked around the globe for several SaaS (software as a service) companies, high-tech and mar-tech startups, digital agencies, and also working brand side and ranging from global, corporate brands to small, local businesses. She also taught a post-graduate email and marketing automation course for 3 years.
FIND OUT MOREFacilitator, Jen Kirchhofer
Head of Marketing, Fleetpin
As a well-rounded, passionate marketing leader and expert, Jen began her digital marketing career in 2008; prior to that, she worked for the Better Business Bureau, a small advertising/media buying agency, and her first job out of university was as a legal assistant. However, since Jen began her marketing tech (i.e. mar tech) career, she hasn't looked back—she says, though, that when she really thinks about it, she’s been a
marketer and into marketing her entire life, and she loves being able to continually grow, learn, and evolve in her career. Jen has a strong focus on email, lifecycle and journey management, copy and content writing, marketing automation, and strategy,
but is able to hold her own in myriad groups, scenarios, team structures, and across channels, platforms, and verticals.
With a body of work and expertise that are both deep and broad, Jen has worked around the globe for several SaaS (software as a service) companies, high-tech and mar-tech startups, digital agencies, and also working brand side and ranging from global, corporate brands to small, local businesses. She also taught a post-graduate email and marketing automation course for 3 years.
Originally from northeast Indiana in the USA, Jen and her brown rescue dog, Jill, moved to Auckland, New Zealand from San Francisco in 2018 when she accepted a job that moved them both on a talent visa and she earned her New Zealand permanent residency in 2021. After Auckland, Jen and Jill moved to rural Central Otago in the Maniototo and lived at a country pub, carrying on marketing work and teaching but also
serving Speight’s to the locals a few days per week. They now live in Christchurch, where Jen is Head of Marketing for Fleetpin. Both of them absolutely love life in NZ and
adventure and explore as often as possible.
She’s always loved consulting and freelance work, and after working with clients and on projects in that capacity off and on for many years, she started her own consulting company, Brown Dog Brand, in January 2021 and she now manages a global client portfolio of work. Brown Dog Brand is, of course, named after the brown dog, Jill, as
she’s gone to work with Jen for years, and she knows more about marketing than many humans—a savvy barketing manager who also knows a meeting is over when laptops close.
Jen also volunteers with the Department of Corrections in Christchurch, working with
men in prison to help them prepare for a job search and employment once they’re
released.
Customer Experience
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12:00pm - 1:30pm
Online
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Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience workshop.
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9:00am - 5:00pm
Auckland
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Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience workshop.
30/07/2025
9:30am - 5:00pm
Christchurch
Customer Experience
Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience workshop.
23/09/2025
9:00am - 5:00pm
Auckland
Customer Experience
Establishing foundations, creating an action plan, aligning tactics to objectives, defining success at each stage, and measuring performance—all while keeping the focus on the person—is what you’ll work through in this customer experience workshop | Dates: October 8, 15, 22 & 29.
8/10/2025
12:30pm - 2:00pm
Online
The content was clear and easy to understand.
past attendee 2024
Professionally Certified Core Skills Marketer
The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.
Professionally Certified Digital Marketer
Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.
Professionally Certified Strategic Marketer
Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.