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Become Data Warranted

Follow the best practice standards and national law.

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The Data Warranted logo means...

that your personal information is treated with respect and absolute privacy, in accordance with best-practice standards and New Zealand law.


What does Data Warranted mean for businesses?

Organisations who are listed on the Marketing Association's Data Warranty Register have demonstrated that they:

  • Collect personal information in a professional and responsible manner.
  • Abide by the Privacy Act and follow Industry Best Practice.
  • Have a designated Privacy Officer to care for customer data.
  • Ensure that only authorised personnel can access personal data.
  • Maintain all personal records in a password-protected system.
  • Regularly train staff on Privacy procedures.
  • Only transfer data via strict security links.
  • Operate only under the terms of formal written contracts.
  • Are required to undergo industry compliance checks
Data Warranty Register

Who should apply?

Regarded as a key asset, customer and prospect data is now at the very core of most businesses.

The proliferation of media channels means it is more important than ever to collect, store, manage and use data about identifiable individuals professionally, legally and ethically and to be seen to be doing just that.

All businesses collecting, storing and using personal data for marketing purposes, whether B2C or B2B, are encouraged to apply for the Trustmark.

This includes:

  • Organisations who hold personal details about customers and prospects;
  • Organisations making their consumer database available for rent or sale; and
  • Data providers and data enrichment service providers trading in the New Zealand marketplace.
Data provider members of the Marketing Association are required, as a condition of their membership, to become Data Warranted.

The DWR Trustmark

Apply for the DWR Trustmark

Download the Data Declaration, complete it and return it to us by email. Our Compliance Consultant will be happy to work through the Declaration with you if you are unsure of any of the requirements.


Who has the DWR Trustmark?

View a complete list of organisations that have the right to display the DWR Trustmark. Warranted organisations have had their data management processes compliance-checked and are able to demonstrate their commitment to best practice.