Digital Marketing Bootcamp

Digital is an increasingly important channel for any business.
____________________________

As a result, the need to understand digital resources, assets, tools, and channels is key. This short course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.

Join industry expert, Graeme Douglas, to brush up on your business' digital strategy to make sure that it aligns with the overall marketing strategy, and manage digital resources like a pro. 

So your business has created profiles on Facebook, Instagram and LinkedIn, dabbled in paid advertising and are starting to see results...now what?
____________________________

Dive deeper into the platforms that everyone is familiar with and find the hidden tools that allow you to get the most out of your social media presence while learning how to integrate it into your wider marketing strategy.

This workshop covers the more advanced social media tools and tactics, giving you a greater understanding of these platforms and the confidence to experiment with more complex social strategies, while keeping aligned with your brand’s wider marketing activities.

During the day we focus on the three major platforms in New Zealand; Facebook, Instagram and LinkedIn to find out how the advanced functions of the platforms can fit into your marketing mix.

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

In this intensive, hands-on one-day workshop led by narrative strategist Steve Ballantyne, you’ll learn how to transform your storytelling skills from print to the screen, for both B2B and B2C audiences. If you’re a marketer, digital marketer or content creator, this course will give you the templates and tools you need to take your digital storytelling to the next level.

Steve has worked with over 150 brands throughout Australasia, over a 30 year career.

We start the day by examining the neuroscience of storytelling and uncovering the hidden structure that sits beneath all great stories. Then we look at what we can learn from brands and individuals succeeding in the digital storytelling space such as game designers, influencers, and movie makers. We also dive into practical areas like… how to use storytelling in your Google AdWords campaigns, website copy and everyday emails.

This workshop is an artful balance of storytelling theory and practical application backed up by compelling case studies from local and international brands. You’ll also get a chance to workshop your brand story during the day and use story frameworks to write your own backstory.