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Digital Marketer

Professional Certified

Digital Marketer

Update your digital marketing toolkit

 

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Get ahead of the pack with a workshop from the Professional Certified Digital Marketer program delivered by the NZ Marketing Academy in partnership with the University of Canterbury.

Digital is an increasingly important part of the job for marketers – and it’s essential to keep up with the latest developments in the field. Get up to speed with a professional Certified Digital Marketer course.

Updating your Knowledge Base

Developed by the New Zealand Marketing Academy and the University of Canterbury, the Certified Digital Marketer course helps marketing professionals build an in-depth understanding of digital concepts.

The course is designed to build on your existing digital knowledge and take your skills to the next level.

Recognised Certification, Adaptable Course

Because it was developed with industry professionals in mind, the Digital Marketer course is designed to fit into your busy schedule.

Choose six NZMA workshops - online or in-person - and complete an independent project assessed by the University of Canterbury.

You'll finish with cutting edge digital skills - becoming a Professional Certified Digital Marketer and holding a micro-credential issued by the University of Canterbury to verify your new knowledge.

The core workshops are:

Digital Strategy

Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key. This course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.


Advanced Social Media Marketing

Dive deeper into the social platforms that everyone is familiar with to find the hidden tools to get the most out of your social media presence and learn how to integrate it into your wider marketing strategy.

Google Analytics for Marketing Professionals

This one-day course is highly practical focusing on how to get the best out of Analytics, how to cut through the flood of information and focus on the critical few metrics that can make a big difference to you in your role as a marketer.

SEO & CRO - Need to Know

Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website or is just curious to understand what your agency is doing for you

Electives (choose 1 day, or two 1/2 days)

Mapping the Customer Journey
1/2 day

Gain the insight, tools, and information to better understand your customer's journey and create vital competitive advantage for your business.

Customer Experience

Learn about the importance of customer-centricity for branding purposes and what is required to develop a comprehensive customer-centric marketing strategy.

The ABC of B2B communications

In three stages, you'll find out how to turn samey, forgettable propositions into memorable, distinctive and effective campaigns that engage business audiences on a human level.

Mastering the Creative Brief

Learn how to identify what an ideal creative brief looks like and explore the implications of Field & Bidet's analysis of effectiveness, to understand why it is so important to master the creative brief.

The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.

Behavioural Science for Customer Journeys

Join us on this 1/2 day workshop to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

Content Marketing

This course is designed to help you devise a content marketing strategy and implement it. Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.

Breakthrough Marketing Plans

Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Critical Thinking for Marketers

In this workshop, Carl Davidson will draw from behavioural science and cognitive psychology to demonstrate some of the flaws in our everyday ways of thinking and provide some tools to sharpen your critical thinking and problem-solving mindset.

Stakeholder Management

In this course, you’ll learn how to identify stakeholders inside and outside your organisation, manage seemingly different stakeholder priorities to find that sweet spot of commonality, the importance of key messaging and how to frame a narrative that everyone thought was their idea.

Building Blocks of Brand Strategy

This course will show you how to develop and implement a brand strategy and plan. You’ll learn how to position your brand, manage your brand’s performance over time, and gain a competitive edge.

Digital Marketer Pricing Table

Your guide to becoming Professionally Certified - the new industry standard.

Get Professionally Certified,
when it suits you.

Our Professional Certifications and workshops have been specially designed for the busy, working professional that's short on time. Customise when and how you finish the certifications with our flexible pathways.

Contact us today to find out which certification is right for you.

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