Early Bird Ends in:
Digital Day Out 2026 is where the future of marketing gets real.
Join 500+ of your marketing peers for Aotearoa’s most anticipated marketing conference.
If you want to meet the innovators and brands shaping what’s next in digital marketing, you need to be in the room at DDO2026!
The Marketing Association is once again bringing some of the world’s leading marketing voices to New Zealand to share the latest global research and groundbreaking campaigns.
Just announced!
✨ System1’s Andrew Tindall: Co-Author of The Creative Dividend (praised as essential reading by Mark Ritson)
✨ MECCA’s Hannah Fillis: Head of Digital Marketing & Media
On Stage, you can expect thought provoking keynotes and behind-the-scenes insights as we tackle how emerging technology is rewiring marketing, and what truly drives effectiveness. Learn from local and international case studies, put your toughest questions to the experts, and take away pages-full of practical tips.
Off stage, the DDO experience really comes to life! Famous for its fun vibes, activations, and an after-party to remember.
Digital Day Out 2026 is your yearly call to action: Think bigger, move faster, and build brands that are both technologically advanced and deeply human.
Early Bird Ticket Prices
Members: $525 + GST
Non-members: $825 + GST
Product Details
Date:
28/07/26
Time:
09:00 - 5:00pm
Event Location:
Auckland
Venue Name:
Cordis Hotel
Venue Address:
83 Symonds Street, Auckland
Early Bird ends on Wednesday, 27 May 2026
Speakers
Andrew Tindall
Chief Growth Officer
System1
International Keynote: Andrew Tindall (System1): Effectiveness in an Age of Efficiency
One of the world’s leading voices on marketing effectiveness, Andrew Tindall lands at Digital Day Out 2026 with a challenge: have we optimised ourselves into irrelevance?
Co-author of The Creative Dividend (praised by Mark Ritson as some of the most important advertising thinking in years), Tindall argues that efficiency has become a “comfort blanket”- and it’s costing brands growth. Drawing on world-leading research with Effie, IPA and Google (including new, unreleased findings), he’ll expose why cheap impressions are often worthless, why most digital ads are ignored, and why “the more people feel, the more they buy.”
Expect bold, punchy thinking on why good enough creative is the most expensive choice, why we’re confusing measurement with value - and how to fix it.
Key takeaways:
-
Why efficiency ≠ effectiveness (and how the industry got it wrong)
-
Attention is the new battleground - and most ads are losing
-
Emotion, creativity & the “Creative Dividend” as growth multipliers
-
Why performance marketing is creating bland, forgettable brands
-
How to rebalance toward long-term impact using System1’s proven frameworks
About Andrew
Hannah Fillis
Head of Digital Marketing and Media
MECCA Brands
International Keynote: 1m Followers & Counting: Inside MECCA’s Social-First Strategy
Hannah Fillis, Head of Digital Marketing & Media at MECCA, shares how Australia’s most adored beauty retailer built a cult-like online following. Known for its fiercely loyal community and standout social presence, MECCA has transformed from a 1997 retail pioneer into a digital-first beauty authority. Hannah reveals how the brand uses content, creators and cultural moments to drive engagement, capture data and stay relevant across platforms.
What you’ll learn:
-
How to build a loyal, engaged social community
-
Scaling to 1M+ followers with strategy, not luck
-
Turning content into authority and influence
-
Evolving a legacy brand into a social-first leader

-png.png?width=300&height=98&name=logo_Google_FullColor_cmykU_830x271pt%20(1)-png.png)