Digital Marketing Bootcamp
Our Digital Marketing Bootcamp
Day One - Morning
Digital Strategy
Run by James Stirling
Digital is an increasingly important channel for any business.
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As a result, the need to understand digital resources, assets, tools, and channels is key. This short course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.
Join industry expert, Graeme Douglas, to brush up on your business' digital strategy to make sure that it aligns with the overall marketing strategy, and manage digital resources like a pro.
Day One - Afternoon
Advanced Social Media Marketing
Run by James Stirling
So your business has created profiles on Facebook, Instagram and LinkedIn, dabbled in paid advertising and are starting to see results...now what?
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Dive deeper into the platforms that everyone is familiar with and find the hidden tools that allow you to get the most out of your social media presence while learning how to integrate it into your wider marketing strategy.
This workshop covers the more advanced social media tools and tactics, giving you a greater understanding of these platforms and the confidence to experiment with more complex social strategies, while keeping aligned with your brand’s wider marketing activities.
During the day we focus on the three major platforms in New Zealand; Facebook, Instagram and LinkedIn to find out how the advanced functions of the platforms can fit into your marketing mix.
Day Two - Morning
Advanced Content Creation Using AI
Run by Steve Ballantyne
Day Two - Afternoon
Digital Storytelling
Run by Steve Balleatyne
As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?
In this intensive, hands-on one-day workshop led by narrative strategist Steve Ballantyne, you’ll learn how to transform your storytelling skills from print to the screen, for both B2B and B2C audiences. If you’re a marketer, digital marketer or content creator, this course will give you the templates and tools you need to take your digital storytelling to the next level.
Steve has worked with over 150 brands throughout Australasia, over a 30 year career.
We start the day by examining the neuroscience of storytelling and uncovering the hidden structure that sits beneath all great stories. Then we look at what we can learn from brands and individuals succeeding in the digital storytelling space such as game designers, influencers, and movie makers. We also dive into practical areas like… how to use storytelling in your Google AdWords campaigns, website copy and everyday emails.
This workshop is an artful balance of storytelling theory and practical application backed up by compelling case studies from local and international brands. You’ll also get a chance to workshop your brand story during the day and use story frameworks to write your own backstory.
Facilitator, Steve Ballantyne
Director, Brand IQ
Steve Ballantyne is one of New Zealand's leading business storytelling experts, boasting a 30-year career that spans over 150 brands throughout Australasia. His digital storytelling workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and a deep understanding of story structure.
Facilitator, Steve Ballantyne
Director, Brand IQ
To Steve's mind, marketing needed to become simpler and more genuine, not more complicated and chaotic. Stories make the complex simple. They’re inspiring and they motivate people to act and consider brands in new ways.
And so, armed with a proven narrative framework, Steve now helps business owners to replace their labyrinth of confusion with clear, captivating brand stories that inspire action in our noisy and competitive world.
Facilitator, James Stirling
Training & Campaign Manager, MOSH Social Media
Having started his career in digital marketing back in 2014, James brings to the table a wealth of tactical knowledge from working over the years with clients big and small across a wide range of verticals.
Facilitator, James Stirling
Training & Campaign Manager, MOSH Social Media
Having started his career in digital marketing back in 2014, James brings to the table a wealth of tactical knowledge from working over the years with clients big and small across a wide range of verticals.
As someone who likes to describe the process of social media marketing as "problem solving", James enjoys applying his knowledge to real world scenarios, taking a friendly and holistic approach when sharing his experience.
Professionally Certified Core Skills Marketer
The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.
Professionally Certified Digital Marketer
Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.
Professionally Certified Strategic Marketer
Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.
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