Friday 22 September, 2023
9.30am - 12.30pm
Located at ASB Bank: Shop 47, Five Mile Center
20 Grant Road, Queenstown
As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?
In this intensive, hands-on one-day workshop led by narrative strategist Steve Ballantyne, you’ll learn how to transform your storytelling skills from print to the screen, for both B2B and B2C audiences. If you’re a marketer, digital marketer or content creator, this course will give you the templates and tools you need to take your digital storytelling to the next level.
We start the day by examining the neuroscience of storytelling and uncovering the hidden structure that sits beneath all great stories. Then we look at what we can learn from brands and individuals succeeding in the digital storytelling space such as game designers, influencers, and movie makers. We also dive into practical areas like… how to use storytelling in your Google AdWords campaigns, website copy and everyday emails.
This workshop is an artful balance of storytelling theory and practical application backed up by compelling case studies from local and international brands. You’ll also get a chance to workshop your brand story during the day and use story frameworks to write your own backstory.
In partnership with
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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.s
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
To Steve's mind, marketing needed to become simpler and more genuine, not more complicated and chaotic. Stories make the complex simple. They’re inspiring and they motivate people to act and consider brands in new ways.
READ OUT MORETo Steve's mind, marketing needed to become simpler and more genuine, not more complicated and chaotic. Stories make the complex simple. They’re inspiring and they motivate people to act and consider brands in new ways.
And so, armed with a proven narrative framework, Steve now helps business owners to replace their labyrinth of confusion with clear, captivating brand stories that inspire action in our noisy and competitive world.
Very practical course which is what we need and the ability to challenge the norm in marketing is so important. We need market differentiation.
I was fortunate to attend the Digital Storytelling facilitated by Steve Ballentine and everything about the course was incredibly helpful to my Digital Producer role at the Waikato Institute of Technology. Thank you to Molly and the Marketing Association team for your hospitality and the seamless, hassle-free communication to make this event 100% perfect.
The tutor was very engaging which helped keep the content interesting and the class engaged.