Digital Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

In this intensive, hands-on one-day workshop led by narrative strategist Steve Ballantyne, you’ll learn how to transform your storytelling skills from print to the screen, for both B2B and B2C audiences. If you’re a marketer, digital marketer or content creator, this course will give you the templates and tools you need to take your digital storytelling to the next level.

Steve has worked with over 150 brands throughout Australasia, over a 30 year career.

We start the day by examining the neuroscience of storytelling and uncovering the hidden structure that sits beneath all great stories. Then we look at what we can learn from brands and individuals succeeding in the digital storytelling space such as game designers, influencers, and movie makers. We also dive into practical areas like… how to use storytelling in your Google AdWords campaigns, website copy and everyday emails.

This workshop is an artful balance of storytelling theory and practical application backed up by compelling case studies from local and international brands. You’ll also get a chance to workshop your brand story during the day and use story frameworks to write your own backstory.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Learning Outcomes

How our analogue brains are wired for digital storytelling
Why story frameworks work better than stating facts and data
How to identify the hidden architecture behind great stories

The best visual storytelling tools to use online
Narrative lessons from game designers and movie-makers
How to create engaging story-driven content for social media

How to storify your Google AdWords campaigns
Exciting, new digital storytelling formats and technology

Facilitator, Steve Ballantyne

Director, Brand IQ

Steve Ballantyne is one of New Zealand's leading business storytelling experts, boasting a 30-year career that spans over 150 brands throughout Australasia. His digital storytelling workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and a deep understanding of story structure.