DigStory 2024

Mastering Content Creation with AI-Powered Storytelling

Our Mastering Content Creation with AI-Powered Storytelling workshop
held in Auckland,
Christchurch, and Online.

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

In this intensive, hands-on one-day workshop led by narrative strategist Steve Ballantyne, you’ll learn how to transform your storytelling skills from print to the screen, for both B2B and B2C audiences. If you’re a marketer, digital marketer or content creator, this course will give you the templates and tools you need to take your digital storytelling to the next level.

Steve has worked with over 150 brands throughout Australasia, over a 30 year career.

We start the day by examining the neuroscience of storytelling and uncovering the hidden structure that sits beneath all great stories. Then we look at what we can learn from brands and individuals succeeding in the digital storytelling space such as game designers, influencers, and movie makers. We also dive into practical areas like… how to use storytelling in your Google AdWords campaigns, website copy and everyday emails.

This workshop is an artful balance of storytelling theory and practical application backed up by compelling case studies from local and international brands. You’ll also get a chance to workshop your brand story during the day and use story frameworks to write your own backstory.

Online Course structure
This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

 

Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

  • How our analogue brains are wired for digital storytelling
  • Why story frameworks work better than stating facts and data
  • How to identify the hidden architecture behind great stories 
  • The best visual storytelling tools to use online
  • Narrative lessons from game designers and movie-makers
  • How to create engaging story-driven content for social media
  • How to storify your Google AdWords campaigns
  • Exciting, new digital storytelling formats and technology
steve ballantyne

Facilitator, Steve Ballantyne

Director, Brand IQ

Steve Ballantyne is one of New Zealand's leading business storytelling experts, boasting a 30-year career that spans over 150 brands throughout Australasia. His digital storytelling workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and a deep understanding of story structure.

FIND OUT MORE

Digital Storytelling: Choose Your Date and Location

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Mastering Content Creation With AI-Powered Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

2/04/2025

9:00am - 4:00pm

Auckland

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Mastering Content Creation With AI-Powered Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right? | Dates: June: 5, 12, 19 & 26.

5/06/2025

12:00pm - 1:30pm

Online

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prodphoto
Mastering Content Creation With AI-Powered Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

19/08/2025

9:00am - 4:00pm

Auckland

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prodphoto
Mastering Content Creation With AI-Powered Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

16/09/2025

9:30am - 5:00pm

Christchurch

Add to Cart
prodphoto
Mastering Content Creation With AI-Powered Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right? | Dates: November: 5, 12, 19 & 26.

5/11/2025

12:00pm - 1:30pm

Online

Add to Cart

Steve was awesome, very interactive

past attendee 2024

Discussing ideas and examples relevant to each participants organisation was really helpful to help us put the concepts into practice.

past attendee 2024

A very worthwhile workshop and great to have the opportunity to hear from a real practitioner who knows their stuff and get some awesome key takeways that I can apply in my every day digital content! 

Bronwyn, Millpond 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.