Wednesdays | 4 October - 25 October, 2023
12:00pm - 1:30pm
MA Online
As a result, the need to understand digital resources, assets, tools, and channels is key. This short course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.
Join industry expert, Graeme Douglas, to brush up on your business' digital strategy to make sure that it aligns with the overall marketing strategy, and manage digital resources like a pro.
A live session will be held each Wednesday at 12.00pm - 1.30pm over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Graeme works as a senior consultant for Sparkline, a digital analytics business delivering data architecture and insights support to clients.
more about graemeGraeme works as a senior consultant for Sparkline, a digital analytics business delivering data architecture and insights support to clients.
He has been working in digital for over ten years in publisher and agency roles, including as Digital Strategist for Trade Me. Graeme is a keen reader, tramper and enjoys playing the drums terribly.
I really enjoyed the Digital Strategy workshop. Graeme is knowledgeable, well-articulated and clearly passionate about the material he was delivering. His background in data made the workshop even more interesting as we were able to discuss a lot more about the topic as it's a substantial part of an overall digital strategy.
The case studies were helpful to understand the context of the material in a real situation.
This was a really good course. I learnt loads and came away with plenty of ideas to implement at work.