Digital Strategy

Digital Strategy


Tuesday, 23 July
9:30am – 5:00pm
Sofitel Wellington | City Central
11 Bolton Street, Wellington


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Digital is an increasingly important channel for any business.

As a result, the need to understand digital resources, assets, tools, and channels is key. This short course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.

Join industry expert, Graeme Douglas, to brush up on your business' digital strategy to make sure that it aligns with the overall marketing strategy, and manage digital resources like a pro. 

Professionally Certified Digital and Strategic Marketer
This is a core course to become a
Professionally Certified Digital Marketer and a Professionally Certified Strategic Marketer
  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
register now

Learning outcomes

You'll Learn About:

  • Frameworks to develop a digital strategy
  • The key digital elements that contribute to a digital strategy
  • The specifics of those elements including digital media, data, UI & UX, KPI’s and Attribution

Train to:

  • Work within a framework that will help guide your digital strategy
  • Determine which digital elements to prioritise to deliver to strategy
  • How each element can best compliment all other elements, e.g. how best application of data can inform audience insight and media buying.


  • A digital strategy that compliments your overall marketing strategy
  • Meaningful outcomes for campaigns
  • Best value from agency partners

Who Should Attend:

  • Those who want to improve their understanding of digital resources, assets, tools, and channels, and identify how these contribute to their digital strategy
  • Marketers who need to learn how to plan a digital strategy that aligns with their organisation's overall marketing strategy.
Graeme Douglas

Facilitator, Graeme Douglas

Senior Consultant, Sparkline

Graeme works as a senior consultant for Sparkline, a digital analytics business delivering data architecture and insights support to clients.

more about graeme

I really enjoyed the Digital Strategy workshop. Graeme is knowledgeable, well-articulated and clearly passionate about the material he was delivering. His background in data made the workshop even more interesting as we were able to discuss a lot more about the topic as it's a substantial part of an overall digital strategy.

Atalya Ticoalu - Vocus Group, 2021

The case studies were helpful to understand the context of the material in a real situation. 

Katja Feary, Loyalty New Zealand 2021

This was a really good course. I learnt loads and came away with plenty of ideas to implement at work.


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