Digital Strategy

Digital strategy often sounds big-picture.

But in practice, it comes down to making smart decisions about where to invest, how channels work together, and how to get the best return from your digital activity.

This workshop focuses on the practical side of digital strategy with an emphasis on digital media, channels, data, and performance. You’ll learn how to bring structure to your thinking, connect the moving parts, and build a digital approach that delivers measurable results.

Whether you’re working with agencies or managing campaigns yourself, this will help you make more confident, informed decisions about where to focus your efforts.

Why it matters?

Many marketers are working across multiple digital channels but without a clear framework, it’s easy to:

spread budget too thin;
prioritise the wrong channels;
rely on agencies without fully understanding performance; or
struggle to connect activity back to outcome.

A strong digital strategy helps you cut through the noise so every channel, dollar, and decision is working towards a clear goal.

Join industry expert, Graeme Douglas, to brush up on your business' digital strategy to make sure that it aligns with the overall marketing strategy, and manage digital resources like a pro.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

Learn how to turn digital channels, tools, and data into a more connected and effective marketing strategy.

07/05/2026

9:00am - 5:00pm

Auckland

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Digital Strategy

Delivered in four online sessions, learn how to turn digital channels, tools, and data into a more connected and effective marketing strategy. | Dates: August 5, 12, 19 & 26.

05/08/2026

12:00pm - 1:30pm

Online

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Digital Strategy

Learn how to turn digital channels, tools, and data into a more connected and effective marketing strategy.

08/10/2026

9:00am - 5:00pm

Auckland

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Don't Take Our Word For It

"The content was in digestible chunks and Graeme's stopping to check understanding or ask us for our own examples was great."

Jo

Barenbrug, 2026

"The delivery of the workshop was very engaging, the facilitator Graeme did an excellent job in understanding the room and roles everyone played within their companies."

Liam

Cossiga, 2025

"I really enjoyed the whole session. I like the essentially real world examples, as it helps me see how it will fit in with what I am trying to achieve."

Past Attendee

2024

"Graeme was really knowledgeable and a fantastic facilitator. He did a good job of trying to relate the concept to real world examples."

Lisa

The Royal New Zealand College of Practitioners, 2024

"Good content delivered well. Graeme answered all questions with great patience."

Past Attendee

2024

You'll Learn How To

Apply a clear framework to your digital strategy

Learn how to structure your thinking so your digital activity aligns with broader marketing and business objectives.

Understand the role of key digital channels and media

Explore how paid, owned, and earned channels contribute to performance, and how to prioritise where to invest.

Make smarter decisions about digital media and spend

Gain a clearer understanding of how media planning, targeting, and optimisation impact results.

Use data to inform strategy and improve performance

Understand how data can guide better decision-making and campaign optimisation.

Connect UX, data, and media for stronger outcomes

See how different elements, from user experience to analytics, work together to improve effectiveness.

Set meaningful KPIs and measure what matters

Move beyond vanity metrics and focus on indicators that reflect real performance and impact.

Work more effectively with agency partners

Build the knowledge and confidence to challenge and get better value from your agency relationships.

Facilitator, Graeme Douglas

Senior Engagement Manager, Media.Monks

Graeme works as a Senior Engagement Manager for Media.Monks, a digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services.

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