Top Talent Marketing School

Almost every company creates a marketing plan each year.

Many spend hundreds of employee hours researching, preparing and presenting their work to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealised. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.

Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

“Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that’s what a number of us are trying to do.”
-Richard Branson
____________________________

You’re a marketer. You may also be a leader. If you are, you have two careers. Your marketing career and your leadership career.

You are always trying to get better at marketing. There are many resources to help you and your constant practice refines your marketing capabilities.

But what about your leadership. It’s likely that your leadership career is mostly one of trial and error, learning as you go. Most leaders do not get external guidance on how to develop their leadership… how to become a better leader.

This in person, one day intensive leadership workshop is designed for marketing leaders. It will increase your leadership effectiveness by providing insights, frameworks, tools and behaviours to grow your leadership skills.

Learning Outcomes:

• Understand contemporary leadership styles and when to use them.
• Learn how to lead yourself to set a foundation for your leadership.
• Refine your ability to lead others with practical skills including coaching and feedback.
• Understand how to build and lead a high-performing team.

“This is a time of head-snapping change and everywhere you look there is disruption and upheaval. But very few things have changed as much as marketing has – e.g. digital, search, social, content marketing, mobile, Ai, marketing automation, data visualisation, the cloud, in bound, analytics etc, etc etc. That’s a lot of change. But underneath all this change, one thing has, unfortunately, stayed the same. And it might be the number one obstacle to great marketing in most companies.
This obstacle is preventing you from doing great things. It’s befuddling your best strategies, watering down your strongest brews and spoiling your most brilliant executions. I think you know what I’m talking about – your Stakeholders! They’re ruining your marketing. Everybody understands this but it just keeps happening.”
-Doug Kessler, Velocity Partners, UK.
____________________________

Doug Kessler nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them.

An interactive day looking at both internal and external stakeholders as well reviewing cultural considerations. Plus, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy.