Digital Strategy

Digital is an increasingly important channel for any business.

As a result, the need to understand digital resources, assets, tools, and channels is key. This short course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.

Join industry expert, Graeme Douglas, to brush up on your business' digital strategy to make sure that it aligns with the overall marketing strategy, and manage digital resources like a pro.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key.

07/05/2026

9:00am - 5:00pm

Auckland

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Digital Strategy

Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key | Dates: August 5, 12, 19 & 26.

05/08/2026

12:00pm - 1:30pm

Online

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Digital Strategy

Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key.

08/10/2026

9:00am - 5:00pm

Auckland

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Learning Outcomes

You'll Learn About:

Frameworks to develop a digital strategy
The key digital elements that contribute to a digital strategy
The specifics of those elements including digital media, data, UI & UX, KPI’s and Attribution

Train to:

Work within a framework that will help guide your digital strategy
Determine which digital elements to prioritise to deliver to strategy
How each element can best compliment all other elements, e.g. how best application of data can inform audience insight and media buying.

Achieve:

A digital strategy that compliments your overall marketing strategy
Meaningful outcomes for campaigns
Best value from agency partners

Who Should Attend:

Those who want to improve their understanding of digital resources, assets, tools, and channels, and identify how these contribute to their digital strategy
Marketers who need to learn how to plan a digital strategy that aligns with their organisation's overall marketing strategy.

Facilitator, Graeme Douglas

Senior Engagement Manager, Media.Monks

Graeme works as a Senior Engagement Manager for Media.Monks, digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services.

The delivery of the workshop was very engaging, the facilitator Graeme did an excellent job in understanding the room and roles everyone played within their companies.

liam, cossiga, past attendee 2025

I really enjoyed the whole session. I like the essentially real world examples, as it helps me see how it will fit in with what I am trying to achieve.

past attendee 2024

Graeme was really knowledgeable and a fantastic facilitator. He did a good job of trying to relate the concept to real world examples.

lisa saunders, The royal new zealand college practitioners 2024

Good content delivered well. Graeme answered all questions with great patience.

past attendee 2024

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