Digital Strategy-1

Digital Strategy

Our Digital Strategy
workshop held in Auckland,
Christchurch, Wellington, and Online.

About Facilitator Learning Outcomes Book Your Ticket

Digital is an increasingly important channel for any business.

As a result, the need to understand digital resources, assets, tools, and channels is key. This short course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.

Join industry expert, Graeme Douglas, to brush up on your business' digital strategy to make sure that it aligns with the overall marketing strategy, and manage digital resources like a pro. 

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Professionally Certified Digital Marketer


Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is a core course to become a
Professionally Certified Digital Marketer

Learning Outcomes

You'll Learn About:

  • Frameworks to develop a digital strategy
  • The key digital elements that contribute to a digital strategy
  • The specifics of those elements including digital media, data, UI & UX, KPI’s and Attribution

Train to:

  • Work within a framework that will help guide your digital strategy
  • Determine which digital elements to prioritise to deliver to strategy
  • How each element can best compliment all other elements, e.g. how best application of data can inform audience insight and media buying.

Achieve:

  • A digital strategy that compliments your overall marketing strategy
  • Meaningful outcomes for campaigns
  • Best value from agency partners

Who Should Attend:

  • Those who want to improve their understanding of digital resources, assets, tools, and channels, and identify how these contribute to their digital strategy
  • Marketers who need to learn how to plan a digital strategy that aligns with their organisation's overall marketing strategy.

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Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

graemev4

Facilitator, Graeme Douglas

Senior Engagement Manager, Media.Monks

Graeme works as a Senior Engagement Manager for Media.Monks, digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services. 

FIND OUT MORE

Facilitator, Graeme Douglas

Senior Engagement Manager, Media.Monks

Graeme works as a Senior Engagement Manager for Media.Monks, digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services. 

He has been working in digital for over 15 years in publisher and agency roles, including as Digital Strategist for Trade Me.

Digital Strategy: Choose Your Date and Location

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26/03/2025

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Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key.

9/04/2025

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Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key | Dates: June 4, 11, 18 & 25.

4/06/2025

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Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key.

7/08/2025

9:30am - 5:00pm

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Digital Strategy

Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key.

4/11/2025

9:00am - 5:00pm

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Digital Strategy

Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key | Dates: November 6, 13, 20 & 27.

6/11/2025

12:30pm - 2:00pm

Online

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I really enjoyed the whole session. I like the essentially real world examples, as it helps me see how it will fit in with what I am trying to achieve.

past attendee 2024

Graeme was really knowledgeable and a fantastic facilitator. He did a good job of trying to relate the concept to real world examples.

lisa saunders, The royal new zealand college practitioners 2024

Good content delivered well. Graeme answered all questions with great patience.

past attendee 2024
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