Marketing Futures Collective is a collaboration between The Growth Project Whakaahu Whakamua (TGP), Niu Pathways -both of which are programmes within ICE (Inspire, Create, Engage- and The Marketing Association (MA).
Together we provide a unique opportunity for Māori and Pasifika students who have an interest in Marketing to gain a certification and valuable experience within the industry. In the creation of this programme, MA had identified a lack of diversity in the New Zealand marketing profession. This collaboration intends to bridge this gap by encouraging young Māori & Pasifika to consider marketing roles.
The core part of this programme will run for 5 days at the Marketing Association office from Monday, 3 July – Friday, 7 July. All 5 core workshops are to be completed in-person during this week.
Monday: Marketing Bootcamp
Tuesday: The Essentials of Digital Marketing
Wednesday: Digital Storytelling
Thursday: The Secret Sauce of Great Copywriting
Friday: Social Media for Marketers
A further one elective is to be completed either in-person or online. There will be 5 different elective workshops for the students to choose from.
The sponsoring companies provide their student(s) a work-based project to undertake as their assessment. This should be relevant to a company’s current or upcoming campaign/initiatives. If the project requires the student to be involved in classified project information, the student can sign a formal NDA prior to the start of the assessment.
Sponsors will offer their student(s) an internship to introduce them to the marketing industry. The internship portion will take place after the student has submitted their final programme assessment and is required to be a minimum of 4 weeks long. The date(s) of the internship will be mutually agreed upon by both student and company/sponsor. The sponsorship portion can be waived ONLY if it is mutually agreed upon by both company and student.
Since its inception in 2021, 23 students have journeyed through the Marketing Futures Collective programme to become professionally certified marketers!
Hear what some previous students have had to say in this impromptu interview led by Marketing Association CEO, John Miles.
“We sponsored Madeline from [2021's] programme. We were so thrilled with her efforts that we’ve offered Madeline full-time employment as a Marketing Assistant at ASB. Madeline’s hard work, partnered with an incredible opportunity provided by The Marketing Association and The Ice Base has resulted in success for everyone. The diversity that these students bring is incredibly valuable and is only going to strengthen the industry.”
"I would 100% recommend this programme to other Rangatahi. It’s such a great experience. You learn so much, and you get to meet some really awesome people not only within the industry, but also people who are interested in marketing and come from Pasifika and Māori backgrounds."
Hinemoa now has a full-time role at sponsoring company, Federation
"I remember a quote that said, 'when an opportunity presents itself, go for it!' And as a young Pasifika student and first eldest girl in a Samoan family, I went for it, and it has honestly been the best experience. I have met a lot of cool people, and the diversity within the group is amazing.”
Manaui is now interning with Oceania Leadership Network through AUT