An Exclusive Audience with Global Thought Leader Dr Peter Wilton

Reframing Customer Value: The Disruption Opportunity

In May 2024, the Marketing Association and New Zealand Media & Entertainment is bringing world-renowned thought-leader, Professor Dr. Peter Wilton, to New Zealand for an exclusive and one-time-only audience.

Global thought strategy experts of this caliber rarely come to New Zealand. You don’t want to miss this opportunity to learn from one of the best.

Dr. Wilton will share his incredible expertise on strategy, innovation, digital transformation, and marketing – with a special focus on reframing customer value and the disruption opportunity.

Explore the patterns, causes, and effective responses to disruption and discuss how marketers can play a key role by helping to:

  • Identify overlooked or underserved customer value opportunities.
  • Design and test appropriate ways of addressing them.
  • Create entirely new categories of value that did not previously exist.

Find out how firms can anticipate, and effectively manage the risk of value reframing in their industries, ensuring sustained relevance and leadership into the future.

“I look forward to joining you in a thought-provoking exploration of how the marketing role is changing in today's world of value transformation. I will share examples from multiple industries, as well as practical insights into how organizations can sustain both their current relevance and establish their future relevance, and hence reputation and leadership, in a future that is not yet clearly defined”.   -Dr. Peter Wilton

Complete this form to receive your member-only discount code to purchase your member rate ticket.

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Wednesday 29 May 2024
12.00pm - 2.30pm
SkyCity Theatre


Regular Price: 
Members: $245 + GST
Non-Members: $305 + GST

Click here to book via

*Booking and transaction fees will apply. Full details will be available on the final checkout page on the iTICKET website.

*If you are a Member of the MA, complete this brief form and you will be sent the member-only discount code to use at iTicket.

About Dr. Peter Wilton

✨Global Thought Leader on reframing & disruptive innovation

✨Haas School of Business, UC Berkeley San Francisco

✨Named as one of top Executive Educators in USA

Dr. Peter C. Wilton teaches strategy, innovation, digital transformation, and marketing in the Haas School of Business, University of California, Berkeley.

He has also served as a Visiting Professor at the Graduate School of Business at Stanford University, and on the faculty of Duke and Purdue Universities in the United States, Macquarie Graduate School of Management, the University of Melbourne, and the Australian Graduate School of Management in Australia, as well as the executive programs of the University of Michigan, the University of Chicago and Pennsylvania State University.

Dr. Wilton has been the recipient of numerous awards and fellowships for his work in management, including several from the prestigious National Science Foundation, as well as the Marketing Science Institute. He has been the recipient of the Australian Overseas Fellowship in Management and the Market Research Society of Australia Prize. In the US, he has been recognised by Business Week magazine as one of the country’s leading business instructors. In addition, he has been recognized in the "Who's Who" Registry of Leading American Executives. Most recently, Dr. Wilton received recognition from the International Society for Performance Improvement for “outstanding instructional intervention”. Dr. Wilton has published widely, his articles on management in numerous leading journals, including the Journal of Marketing Research, Management Science, the Journal of Consumer Research, the Journal of Retailing, the Journal of Business & Economic Statistics, European Research, and elsewhere.