Dunedin Marketers event

 

Meadow Fresh x Steven Adams: Taking on an Icon 
Plus! Puhoi Milk Case Study - Marketing on a Shoestring

NZ Marketer of the Year 2024, Frankie Coulter (CMO at Goodman Fielder) joins us to show how Kiwi NBA star Steven Adams has helped Meadow Fresh build a beachhead in a market dominated by a fantastic single major competitor. He also is going to share their marketing efforts with Puhoi Milk and the tactics to stimulate sales on a very small budget.

Glasgow-native, Frankie brings more than 25 years of international marketing experience to his role. Don’t miss this incredible opportunity to learn from one of NZ’s leading marketers, as he discusses:

•    Breathing fresh life into an iconic brand.
•    How they identified opportunities to differentiate their product.
•    Validating the product concept and branding to align with customer preferences.
•    How the high-profile partnership fits into a wider overhaul of Goodman Fielder’s marketing strategy.
•    “That’s Nice Milk” - Giving back by supporting the Steven Adams Basketball Camps for kids.
•    Puhoi’s boutique play in a world dominated by bulk brands
•    General Glaswegian views on the world of marketing including:

  • How to elevate marketing within non-marketing orientated companies.  
  • The power of language and who you need on your side.

This networking event has been organised in conjunction with The University of Otago.

Meet the Speaker

Frankie Coulter

Frankie Coulter

CMO: Head of Retail Marketing & Category NZ

Goodman Fielder, NZ Marketer of the Year 2024

READ BIO
Frankie Coulter

Frankie Coulter

CMO: Head of Retail Marketing & Category NZ

Goodman Fielder, NZ Marketer of the Year 2024

READ BIO
Frankie Coulter

Frankie Coulter

CMO: Head of Retail Marketing & Category NZ

Goodman Fielder, NZ Marketer of the Year 2024

About Frankie

Frankie Coulter serves as the Chief Marketing Officer and Head of Growth Marketing & Category for Goodman Fielder in New Zealand. Recognised for his impactful leadership in marketing, Frankie was awarded the 2024 Marketer of the Year at the NZ Marketing Awards, highlighting his success in upskilling his team and fostering innovative campaigns that have significantly boosted brand engagement and growth.

His work with Goodman Fielder, a leader in food manufacturing with iconic brands like Meadow Fresh and Vogel's, underscores his role in enhancing the company's market presence and strategic growth initiatives.

Product Details

Date:
18/06/25

Time:
5:00pm - 7:00pm

Event Location:
Dunedin

Venue Name:
Auahi Ora

Venue Address:
Ground Floor, University of Otago Union Building, 660 Cumberland Street

Event Pricing

Members: Free

Non-members: Free

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