Essentials of Digital Marketing

The Essentials of Digital Marketing

 

Thursdays | 4 April - 2 May
12:00pm - 1:30pm
MAOnline

register now

Are you ready to become a better digital marketer?

The Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit.

We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.

Covering everything from strategy, through to content and the different digital platforms available, this workshop is designed to give you a better understanding of the digital marketing landscape.

Course structure

A live session will be held each Thursday at 12:00pm - 1:30pm over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Professionally Certified Core Skills Marketer
This is a core course to become a 
Professionally Certified Core Skills Marketer

PRICING
  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
register now

Learning Outcomes

You'll learn how to 

  • Develop a strategic approach to your digital marketing
  • Evaluate your digital marketing from the consumer perspective
  • Use different tools to support your digital marketing activities
  • Decide on the best digital marketing activities for your organisation
  • Identify the right metrics to monitor your campaigns and improve ROI

So you can

  • Create cost-effective and successful digital marketing campaigns
  • Make better decisions about where to invest your money in digital
  • Feel more confident with the different tools available and how best to apply them in your organisation

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

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Graeme Douglas

Facilitator, Graeme Douglas

Senior Consultant, Sparkline

Graeme works as a senior consultant for Sparkline, a digital analytics business delivering data architecture and insights support to clients.

more about graeme

Facilitator, Graeme Douglas

Senior Consultant, Sparkline

Graeme works as a senior consultant for Sparkline, a digital analytics business delivering data architecture and insights support to clients.

He has been working in digital for over ten years in publisher and agency roles, including as Digital Strategist for Trade Me. Graeme is a keen reader, tramper and enjoys playing the drums terribly.

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