Google Analytics 4

Thursday, 4 July
9:30am - 5:00pm
Sudima Hotel | Christchurch City Center 
47 Salisbury Street, Christchurch Central City, Christchurch


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Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. 

GA4 is a revamped analytics system, with different reports than what you're used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them?

Join facilitator Nick Guebhard, Founder & Digital Analytics Consultant at DataTribe, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference to you in your role as a marketer.

Professionally Certified Digital Marketer
This is a core course to become a
Professionally Certified Digital Marketer.
  • 595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
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Learning Outcomes

You'll learn about

  • How GA4 works
  • Overview of best practice setup/configuration of GA4
  • The differences of Universal Google Analytics and GA4
  • Overview of the standard reports and segments

Who Should Attend

This workshop is for marketers who:

  • Want to understand how to assess the performance of their marketing campaigns
  • Want to start using GA4 to prioritise website changes
  • Want to use data to understand to drive more decision making
  • Want to better understand how their digital agencies are performing
Nick Guebhard

Facilitator, Nick Guebhard

Founder & Digital Analytics Consultant, DataTribe

Nick’s been living and breathing digital analytics since before Google Analytics came on the scene. He’s helped many NZ household brands increase their digital performance. 


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