Wednesdays | 8 May - 29 May
12:30pm – 2:00pm
MAOnline
Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place.
GA4 is a revamped analytics system, with different reports than what you're used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them?
Join facilitator Graeme Douglas, Senior Engagement Manager at Media.Monks, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference to you in your role as a marketer.
Course structure
A live session will be held each Wednesday from 12:30pm - 2:00pm over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
With over 15 years of experience in digital, Graeme has worked with an array of global and national organisations to build their online presence and reach.
READ MOREGraeme works as a Senior Engagement Manager for Media.Monks, digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services. He has been working in digital for over 15 years in publisher and agency roles, including as Digital Strategist for Trade Me.
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