GA4

Google Analytics 4

Tuesday, 30 April
9:30am - 5:00pm
Sofitel Wellington | City Central
11 Bolton Street, Wellington

register now

Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. 

GA4 is a revamped analytics system, with different reports than what you're used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them?

Join facilitator Nick Guebhard, Founder & Digital Analytics Consultant at DataTribe, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference to you in your role as a marketer.

Professionally Certified Digital Marketer
This is a core course to become a
Professionally Certified Digital Marketer.

PRICING
  • 595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
register now

Learning Outcomes

You'll learn about

  • How GA4 works
  • Overview of best practice setup/configuration of GA4
  • The differences of Universal Google Analytics and GA4
  • Overview of the standard reports and segments

Who Should Attend

This workshop is for marketers who:

  • Want to understand how to assess the performance of their marketing campaigns
  • Want to start using GA4 to prioritise website changes
  • Want to use data to understand to drive more decision making
  • Want to better understand how their digital agencies are performing

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Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

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Facilitator, Graeme Douglas

Senior Engagement Manager, Media.Monks

With over 15 years of experience in digital, Graeme has worked with an array of global and national organisations to build their online presence and reach.

READ MORE

Facilitator, Graeme Douglas

Senior Engagement Manager, Media.Monks

Graeme works as a Senior Engagement Manager for Media.Monks, digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services. He has been working in digital for over 15 years in publisher and agency roles, including as Digital Strategist for Trade Me. 

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