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GAME CHANGER 2022
Sport + Brands in Culture

11 August 2022, Eden Park Auckland. 9am - 5pm

Sports and entertainment are one of the most direct paths for brands to become part of something bigger, to tap into culture, purpose, and passionate fan communities.

While athletes are lending their voices to cultural movements such as #BlackLivesMatter, #MeToo, mental health, sustainability, and equality, consumers are looking for brands with purpose, and 74% are more loyal to brands involved with sports. It’s a perfect fit!

Athlete activism, esports, and digital broadcasting formats have completely disrupted the sports world giving brands incredible new marketing opportunities. With 99% of sports audiences not in the stadium, brands need to rethink how to engage with fans, and even who the fans are!

This new conference will open your eyes to the possibilities of using sports as a channel for your brand. And if you think we are simply talking about ‘logo slapping’ or sponsorship, then think again!

If you’re ready to see what sports can do for your brand, then join us on 11 August 2022 at Eden Park!

VIEW FULL PROGRAMME HERE

Premier Sponsor

SparkSport-SSD-Horizontal-Black-RGB45


TICKET PRICING

  • $495.00 + GST Members
  • $795.00 + GST Non Members

TABLE DEAL - 8 SEATS

  • $3465.00 + GST Members
  • $5565.00 + GST Non Members

Following the Government’s announcement, My Vaccine Passes will no longer be required for attendees, speakers, sponsors, staff, and suppliers to attend this event.

During the ‘orange’ light setting face masks are still recommended for all attending this event and other health and safety measures will be followed as well.

GET YOUR TICKET

Speakers

Catherine Harris

Your Host & MC: Catherine Harris

CEO, TBWA\Group NZ

Stuart Duguid

Stuart Duguid

Founder, EVOLVE / Business Manager for Naomi Osaka

New Website - Speaker Photos (60)-1

Ridley Plummer

Metaverse and NFT Project Manager, Tennis Australia

New Website - Speaker Photos (92)

Panellist: Lisa Edwards

Consumer Content Director, Les Mills International

New Website - Speaker Photos (89)

Ted Helliar

General Manager GMR Australia – Sport and Culture, TBWA

James Kyd_

James Kyd

Global Head of Brand Strategy and Marketing, Xero

Megan Compain

Panel Moderator: Megan Compain

Director, EightyOneX

New Website - Speaker Photos - 2022-07-20T171607.632

Panellist: Joshua Lewthwaite

Co-Founder & CEO, Izzybots

Sue

Panellist: Sue McGregor

Independent Sponsorship Sports Marketing Consultant

Untitled design - 2022-06-20T141234.168

Panel Moderator: Terry Williams-Willcock

Chief Customer Officer, RUSH Digital

New Website - Speaker Photos (77)

Panellist: Luciana Garcia

Women and Girls Lead, Sport New Zealand

Jeff Latch

Jeff Latch

Head of Spark Sport, Spark Sport

New Website - Speaker Photos (74)

Panellist: Sam Ramlu

Managing Director, Method

New Website - Speaker Photos (76)

Karl Budge

Head of New Zealand Event and Commercial Director, SailGP

Kelly

Panellist: Kelly Evans

Founder + Player Agent, Cultivate Sport

Catherine Harris

Your Host & MC: Catherine Harris

CEO, TBWA\Group NZ

Stuart Duguid

Stuart Duguid

Founder, EVOLVE / Business Manager for Naomi Osaka

New Website - Speaker Photos (60)-1

Ridley Plummer

Metaverse and NFT Project Manager, Tennis Australia

New Website - Speaker Photos (92)

Panellist: Lisa Edwards

Consumer Content Director, Les Mills International

New Website - Speaker Photos (89)

Ted Helliar

General Manager GMR Australia – Sport and Culture, TBWA

James Kyd_

James Kyd

Global Head of Brand Strategy and Marketing, Xero

Megan Compain

Panel Moderator: Megan Compain

Director, EightyOneX

New Website - Speaker Photos - 2022-07-20T171607.632

Panellist: Joshua Lewthwaite

Co-Founder & CEO, Izzybots

Sue

Panellist: Sue McGregor

Independent Sponsorship Sports Marketing Consultant

Untitled design - 2022-06-20T141234.168

Panel Moderator: Terry Williams-Willcock

Chief Customer Officer, RUSH Digital

New Website - Speaker Photos (77)

Panellist: Luciana Garcia

Women and Girls Lead, Sport New Zealand

Jeff Latch

Jeff Latch

Head of Spark Sport, Spark Sport

New Website - Speaker Photos (74)

Panellist: Sam Ramlu

Managing Director, Method

New Website - Speaker Photos (76)

Karl Budge

Head of New Zealand Event and Commercial Director, SailGP

Kelly

Panellist: Kelly Evans

Founder + Player Agent, Cultivate Sport

Presentation Topics

Opening Keynote: THE FUTURE OF FANDOM

Presented by Ted Helliar, General Manager GMR Australia - Sport and Culture, TBWA

International Keynote: Athletes as Brands: How the Game has Changed

Live-Streaming from the US

Presented by Stu Duguid, Founder, EVOLVE / Business Manager for Naomi Osaka

This Girl Can: Game-Changing Opportunities for Brands in Women's Sport

Panel discussion with
Sue McGregor, Independent Sponsorship Sports Marketing Consultant
Luciana Garcia, Women and Girls Lead, Sport New Zealand
Kelly Evans, Founder + Player Agent, Cultivate Sport

Megan Compain, Director, EightyOneX (Panel Moderator)

Using a global partnership to strengthen brand growth: Xero and FIFA Women's Football

Presented by James Kyd, Global Head of Brand Strategy and Marketing, Xero

Digital Disruption in Sport

Panel discussion with
Lisa Edwards, Consumer Content Director, Les Mills International
Joshua Lewthwaite, Co-Founder & CEO, Izzybots
Sam Ramlu, Managing Director, Method
Ridley Plummer, Metaverse and NFT Project Manager, Tennis Australia

Terry Williams-Willcock, Chief Customer Officer, RUSH Digital (Panel Moderator)

International Keynote: Taking the Australian Open into the Metaverse

Presented by Ridley Plummer, Metaverse & NFT Project Manager, Tennis Australia

Sports Broadcasting Disrupted: Changing the Playing Field for Brands

Presented by Jeff Latch, Head of Spark Sport, Spark Sport

SailGP: Racing for Purpose as well as for Sport

Presented by Karl Budge, Head of New Zealand Event and Commercial Director, SailGP

Premier Sponsor

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