Google Ads is constantly changing and evolving how marketers engage with ad campaigns.

But it's also easy to waste budget and rely on default settings that don't deliver the best results.

Our Google Ads Masterclass is designed to help you take control of your campaigns with a focus on performance, efficiency and return on spend. You'll go beyond the basics to understand how it really works and how to avoid common mistakes for better outcomes.

Join Rod Russell for a hands-on Google Ads course which will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.

Pricing

MA Members: $495 + GST
Non-Members: $795 + GST

Special rates available for students, registered charities and multiple bookings. Contact us.

This is an elective to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Choose Your Date and Location

This workshop is ideal for:

Marketers who want to get more from their Google Ads activity,  whether they’re running campaigns themselves or overseeing them through an agency.

It’s particularly suited to those responsible for managing search budgets, improving performance, or making decisions about paid search investment.

Don't Take Our Word For It

"Best thing I've done in ages."

Past Attendee
2025

"A very thorough overview of the Google Ad space with great detail."

Sonia
REINZ, 2025

"Rod was really great and super helpful! And was great that he catered to our different skill levels in the course."

Past Attendee
2024

You'll Learn How To

Set up campaigns the right way from the start

Learn best-practice account structure and setup, including how to avoid common pitfalls that limit performance.

Measure performance and make data-driven decisions

Use Google Ads and Google Analytics metrics to understand what's working and what needs to change.

Understand and optimise Quality Score for stronger return on as spend (ROAS)

Break down the components of Quality Score and apply practical techniques to reduce costs and increase efficiency.

Use keyword strategy to control spend and improve relevance

Apply match types effectively and implement negative keywords to reduce wasted spend and ensure your ads are shown to the right audience.

Produce high-performing ads using responsive and dynamic formats

Understand how responsive search ads work and how to use dynamic keyword insertion to improve relevance and performance.

Create ad assets that increase visibility and engagement

Use assets strategically to enhance your ads, improve click-through rates, and strengthen overall campaign performance.

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Rod (1)

Facilitator, Rod Russell

Managing Director, Admatic

Rod is a digital marketing veteran having started in digital marketing before Google was the biggest search engine. He is absolutely passionate about performance marketing, and driving tangible results from digital channels.

FIND OUT MORE

Facilitator, Rod Russell

Managing Director, Admatic

Rod is a digital marketing veteran having started in digital marketing before Google was the biggest search engine. He is absolutely passionate about performance marketing, and driving tangible results from digital channels, which has naturally led him to specialise in and learn everything he can about Google Ads over the years.

He has condensed his Google Ads knowledge into a one-day course that provides marketers of all skill levels with the confidence to set up, create, and leverage Google Ads to maximise their return on investment.

If you want to personally increase the effectiveness of your search campaigns, or become confident in your conversations with your agency about search, then this course is for you.

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