Copywriting

The Secret Sauce of Great Copywriting

Our The Secret Sauce of Great Copywriting
workshop held in Auckland,
Christchurch, Wellington, and Online.

About Facilitator Learning Outcomes Book Your Ticket

How do you write copy that resonates with your customers?

Want to write a punchy brand proposition line and need to banish that frustrating writer’s block, to let the creative juices flow?

Overview

Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Professionally Certified Core Skills Marketer


Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is a core course to become a
Professionally Certified Core skills Marketer

Learning Outcomes

You'll learn about

  • Writing for a target audience
  • Embodying the brand tone of voice and planning for success
  • Editing for clarity and conciseness
  • Reviewing for persuasion 
  • Creative formulae for developing creative ideas

So you can

  • Create persuasive headlines, copy and calls to actions
  • Make your writing easier and faster 
  • Keep your copy short, sharp and punchy

 

To achieve

  • Copy that works
  • Punchy copy that engages and delivers powerful communications
  • Cost effective copy

 

Who is this course for

Marketers who want to develop and strengthen their copywriting skills, and write engaging content.

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Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

helen

Facilitator, Helen Steemson

Lead Copywriter & Creative Director, Words for Breakfast

Helen is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland.

FIND OUT MORE

Facilitator, Helen Steemson

Lead Copywriter & Creative Director, Words for Breakfast

Helen is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland.

She has a background in creative advertising, with expertise in digital copywriting. During her copywriting training sessions, Helen shows professionals how to clearly and persuasively express themselves in writing.

The Secret Sauce of Great Copywriting: Choose Your Date and Location

prodphoto
The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! | Dates: February 17, 19, 24 & 26.

17/02/2025

12:00pm - 1.:30pm

Online

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prodphoto
The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another!

11/06/2025

9:30am - 4:00pm

Wellington

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prodphoto
The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another!

25/06/2025

9:00am - 4:00pm

Auckland

Add to Cart
prodphoto
The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! | Dates: September 9, 16, 23 & 30.

9/09/2025

12:00pm - 1.:30pm

Online

Add to Cart
prodphoto
The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another!

17/09/2025

9:00am - 4:00pm

Auckland

Add to Cart
prodphoto
The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another!

5/11/2025

9:30am - 4:00pm

Christchurch

Add to Cart

Normally after a day long workshop, you can feel drained and overwhelmed, however I walked out of this one energised, motivated, and with tangible strategies that I could apply to my own writing. I was engaged and had fun the whole time!

past attendee 2024

As a designer who has moved into a hybrid role this workshop was an excellent opportunity to learn new editing skills beyond grammar and spell check.

past attendee 2024

Helen really knows her stuff, teaches it brilliantly, and makes it fun. We are all better copywriters already because of this workshop.

past attendee 2024
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