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The Secret Sauce of
Great Copywriting

Sessions held in Auckland and Online

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About Facilitator Learning Outcomes Book Your Ticket

Copywriting and creativity to rise above the AI beige

Anyone can generate copy, how do you make sure it’s really worth reading?

AI has made writing faster than ever, but speed isn't what makes marketing effective. Great copy starts with strategy: understanding your audience, finding the right angle and expressing it in a way that feels fresh, distinctive and human.

In this practical course, you'll learn the frameworks professional copywriters use to uncover stronger ideas, sharpen messages and edit for impact. You'll also learn how to use AI to explore, challenge and accelerate your thinking without ending up with the same beige writing everyone else is publishing.


Learn online or in person

This workshop is offered as a full-day in-person training or online, as 90-minute live sessions held once a week over 4 weeks. In both formats, the facilitator will present the topic, run activities and share resources to support your learning.

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Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students, registered charities and multiple bookings. Contact us.

This course is required to complete a
Core Skills Marketer Online Accreditation

This is a core course to become a
Professionally Certified Core Skills Marketer

This is an elective course to become a
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer   

Choose Your Date and Location

The Secret Sauce of Great Copywriting
The Secret Sauce of Great Copywriting

Learn how to craft copy that connects with your audience and drives stronger engagement and action.

03/12/2026

9:00am - 4:00pm

Auckland

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Learning Outcomes

You'll learn about

  • Writing for a target audience
  • Embodying the brand tone of voice and planning for success
  • Editing for clarity and conciseness
  • Reviewing for persuasion 
  • Creative formulae for developing creative ideas

So you can

  • Create persuasive headlines, copy and calls to actions
  • Make your writing easier and faster 
  • Keep your copy short, sharp and punchy

 

To achieve

  • Copy that works
  • Punchy copy that engages and delivers powerful communications
  • Cost effective copy

 

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

helen

Facilitator, Helen Steemson

Lead Copywriter & Creative Director, Words for Breakfast

Helen is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland.

FIND OUT MORE

Facilitator, Helen Steemson

Lead Copywriter & Creative Director, Words for Breakfast

Helen is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland.

She has a background in creative advertising, with expertise in digital copywriting. During her copywriting training sessions, Helen shows professionals how to clearly and persuasively express themselves in writing.

This workshop is ideal for:

Marketers who want to develop and strengthen their copywriting skills, and write engaging content.

I think it was perfectly tailored to my skill level. Helen was very engaging and clearly passionate about copywriting. I came away feeling much more confident in my writing and now have helpful tools to create engaging writing.

Brenna, Competenz, past attendee 2026

I really enjoyed the workshop. It gave me confidence and reassurance that I am using good practices as well as a whole lot of other useful knowledge. I found the content engaging and enjoyed Helen's way of presenting.

Leanne, GAS, past attendee 2026

I really loved how the workshop was run, it was easy to follow, and the examples were relatable to my work. Helen was incredible! She challenged our thinking, gave great feedback, and I walked away having learned so much. I’ve always loved the creative side of writing but have sometimes struggled to make my work concise and easy to read and that’s exactly what Helen helped us with. I’m genuinely excited to put it into practice!

Tayo, Real Estate Institute of New Zealand, past attendee 2025

The workshop was extremely engaging. The facilitator asked good questions and had a mix of teaching and practical examples for us to work on mixed throughout.

Georgia, Network for Learning, past attendee 2025

I had avoided taking any writing-type courses as I honestly believed I would never be able to do them and would look stupid. But this has given me SO much confidence and the know-how to crack on!

past attendee 2025

Loved Helen and her energy. Made all the difference.

past attendee 2025

Normally after a day long workshop, you can feel drained and overwhelmed, however I walked out of this one energised, motivated, and with tangible strategies that I could apply to my own writing. I was engaged and had fun the whole time!

past attendee 2024

As a designer who has moved into a hybrid role this workshop was an excellent opportunity to learn new editing skills beyond grammar and spell check.

past attendee 2024

Helen really knows her stuff, teaches it brilliantly, and makes it fun. We are all better copywriters already because of this workshop.

past attendee 2024
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