Influential Writing for Comms and Business

Influential comms and business writing in the AI-era

AI can write fast. How do you make sure it’s any good?

Writing was never about the writing. Good communication only comes when you get the thinking right - understanding your audience, clarifying your message and knowing what action you want people to take. AI can write fast, but can't replace your strategy, judgement or clear thinking.

In this practical course, you'll learn the frameworks professional communicators use to clarify ideas, structure messages and edit for impact. You'll also learn how to use AI as a thinking partner and drafting tool, without losing your voice or producing generic, forgettable content.

Learn online or in person

This workshop is offered as a full-day in-person training or online, as 90-minute live sessions held once a week over 4 weeks. In both formats, the facilitator will present the topic, run activities and share resources to support your learning.

Learning Outcomes

What you’ll learn

Strategic message planning
Editing for clarity
Persuasive masterclass
Rules for email and internal chats

So you can

Create sharp, clear writing
Craft persuasive headlines, subject lines, copy and calls to action
Make writing easier, faster and more enjoyable

To achieve

Greater influence and action
Less time spent on writing tasks
More efficient projects and teams
Stronger relationships with teams, clients and other stakeholders

Facilitator, Helen Steemson

Lead Copywriter & Creative Director, Words for Breakfast

Helen is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland.

Helen is a great facilitator, really engaging and made learning about writing fun (which was something I never loved previously!).

Therese, Whakatāne District Council, past attendee 2025

Helen was a fantastic presenter, paced the day really well & easily adapted content for a very diverse group of attendees!

past attendee 2024

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