Marketing Bootcamp

Introduction to Marketing Plans

Our Introduction to Marketing Plans
workshop held in Auckland and Online.

About Facilitator Learning Outcomes Book Your Ticket

This intensive workshop covers all the key marketing foundations essential to understanding how to market any business and put into place a solid marketing plan.

You’ll learn the basics of brand strategy that you can apply to a business, corporate or non-profit (or perhaps just a good idea).

At the beginning of the workshop, you will be provided with a detailed marketing plan template that can be completed as we go through the following topics:

Course structure
Part 1: Situation Analysis
•    Why understanding your customers is critical to your future success
•    What you offer, to whom and why customers should care (a clue: it’s all about value!)
•    What you are good at, and your competition is not – Your SWOT analysis
•    Sourcing and understanding global trends that can impact your business

Part 2: Brand Strategy
•    How to segment and target your market
•    Why selecting your positioning makes all the difference between success and failure


Part 3: Value Creation Mix
•    Branding and how this can be leveraged
•    How to create, deliver and communicate value
•    Understanding touchpoints and funnels to engage your customer
•    What you need to know to market services effectively

If you are new to a marketing role, wish to get a better overall understanding of the importance of marketing or need a refresher to boost your confidence then this is the workshop for you.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Professionally Certified Core Skills Marketer


Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is a core course to become a
Professionally Certified Core Skills Marketer

Learning Outcomes

You will learn to...

  • Understand why and how marketing is an integral part to any business’s success
  • Understand the key essentials of marketing and it drives market growth
  • Validate your marketing thinking and take away a marketing plan that you can execute in your business immediately

To achieve

  • Market success and impact the performance of your business
  • Sustained competitive advantage
  • More customers and happier customers for longer

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Denisa Hebblethwaite (1)

Facilitator, Denisa Hebblethwaite

Marketing Consultant

Denisa Hebblethwaite is a marketing consultant working with both industry and educational clients. Her areas of marketing specialisation include Brand Management, Marketing Strategy and Consumer Behaviour. 

FIND OUT MORE

Facilitator, Denisa Hebblethwaite

Marketing Consultant

Denisa Hebblethwaite is a marketing consultant working with both industry and educational clients. Her areas of marketing specialisation include Brand Management, Marketing Strategy and Consumer Behaviour. She is passionate about applied learning and often uses simulations to help clients develop their strategic decision making and planning. Prior to her current role Denisa was a senior marketing lecturer at Unitec and enjoyed over 15 years of industry experience in the FMCG sector. She worked with a diverse range of businesses and managed several international brands for multinationals, Danone and Unilever, as well as local household brands such as Healtheries. 

Introduction to Marketing Plans: Choose Your Date and Location

prodphoto
Introduction to Marketing Plans

Key marketing foundations that you can apply to a business, corporate or non for profit (or perhaps just a good idea)

23/07/2025

9:00am - 5:00pm

Auckland

Add to Cart
prodphoto
Introduction to Marketing Plans

Key marketing foundations that you can apply to a business, corporate or non for profit (or perhaps just a good idea)

18/11/2025

9:00am - 5:00pm

Auckland

Add to Cart

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

past attendee 2020

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

past attendee 2020

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

past attendee 2020
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