Our Introduction to Marketing Plans
This intensive workshop covers all the key marketing foundations essential to understanding how to market any business and put into place a solid marketing plan.
You’ll learn the basics of brand strategy that you can apply to a business, corporate or non-profit (or perhaps just a good idea).
At the beginning of the workshop, you will be provided with a detailed marketing plan template that can be completed as we go through the following topics:
Course structure
Part 1: Situation Analysis
• Why understanding your customers is critical to your future success
• What you offer, to whom and why customers should care (a clue: it’s all about value!)
• What you are good at, and your competition is not – Your SWOT analysis
• Sourcing and understanding global trends that can impact your business
Part 2: Brand Strategy
• How to segment and target your market
• Why selecting your positioning makes all the difference between success and failure
Part 3: Value Creation Mix
• Branding and how this can be leveraged
• How to create, deliver and communicate value
• Understanding touchpoints and funnels to engage your customer
• What you need to know to market services effectively
If you are new to a marketing role, wish to get a better overall understanding of the importance of marketing or need a refresher to boost your confidence then this is the workshop for you.
Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
Pricing
MA Members: $595 + GST
Non-Members: $895 + GST
Special rates available for students*, registered charities and multiple bookings. Contact us.
This is a core course to become a
Professionally Certified Core Skills Marketer
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Natoque penatibus et magni
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Facilitator, Denisa Hebblethwaite
Marketing Consultant
Denisa Hebblethwaite is a marketing consultant working with both industry and educational clients. Her areas of marketing specialisation include Brand Management, Marketing Strategy and Consumer Behaviour.
FIND OUT MOREFacilitator, Denisa Hebblethwaite
Marketing Consultant
Denisa Hebblethwaite is a marketing consultant working with both industry and educational clients. Her areas of marketing specialisation include Brand Management, Marketing Strategy and Consumer Behaviour. She is passionate about applied learning and often uses simulations to help clients develop their strategic decision making and planning. Prior to her current role Denisa was a senior marketing lecturer at Unitec and enjoyed over 15 years of industry experience in the FMCG sector. She worked with a diverse range of businesses and managed several international brands for multinationals, Danone and Unilever, as well as local household brands such as Healtheries.
Introduction to Marketing Plans
Key marketing foundations that you can apply to a business, corporate or non for profit (or perhaps just a good idea). Dates: November 6, 13, 20 & 27.
6/11/2024
12:30pm - 2:00pm
Online
Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.
past attendee 2020
Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.
past attendee 2020
Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.
past attendee 2020
Professionally Certified Core Skills Marketer
The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.
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