Wednesdays | 3 July - 24 July
12:30pm - 2:00pm
MAOnline
This intensive workshop covers all the key marketing foundations essential to understanding how to market any business and put into place a solid marketing plan.
You’ll learn the basics of brand strategy that you can apply to a business, corporate or non-profit (or perhaps just a good idea).
At the beginning of the workshop, you will be provided with a detailed marketing plan template that can be completed as we go through the following topics:
Course structure
Part 1: Situation Analysis
• Why understanding your customers is critical to your future success
• What you offer, to whom and why customers should care (a clue: it’s all about value!)
• What you are good at, and your competition is not – Your SWOT analysis
• Sourcing and understanding global trends that can impact your business
Part 2: Brand Strategy
• How to segment and target your market
• Why selecting your positioning makes all the difference between success and failure
Part 3: Value Creation Mix
• Branding and how this can be leveraged
• How to create, deliver and communicate value
• Understanding touchpoints and funnels to engage your customer
• What you need to know to market services effectively
If you are new to a marketing role, wish to get a better overall understanding of the importance of marketing or need a refresher to boost your confidence then this is the workshop for you.
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Denisa Hebblethwaite is a marketing consultant working with both industry and educational clients. Her areas of marketing specialisation include Brand Management, Marketing Strategy and Consumer Behaviour.
more about denisaDenisa Hebblethwaite is a marketing consultant working with both industry and educational clients. Her areas of marketing specialisation include Brand Management, Marketing Strategy and Consumer Behaviour. She is passionate about applied learning and often uses simulations to help clients develop their strategic decision making and planning. Prior to her current role Denisa was a senior marketing lecturer at Unitec and enjoyed over 15 years of industry experience in the FMCG sector. She worked with a diverse range of businesses and managed several international brands for multinationals, Danone and Unilever, as well as local household brands such as Healtheries.
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