Mapping the Customer Journey

Mapping The Customer Journey 

Our Mapping the Customer Journey
workshop held in Auckland.

About Facilitator Learning Outcomes Book Your Ticket

Having excellent Customer Service is vital to differentiate your business from the pack.

You will need the insight, tools, and information to better understand your customer's journey. The Marketing Association is proud to help you on that journey by introducing our half-day workshop into Customer Journey Mapping


Pricing

MA Members: $395 +GST
Non-Members: $695 +GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an  elective course to become a
Professionally Certified Core skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

You will learn about

  • How to use tools and processes to visualise the entire Customer Journey
  • Identify opportunities to reduce friction and enhance relationships
  • Better understand your customer’s needs, context, and questions
  • Learn from real case studies

So you can

  • Apply lessons learned to your organisation
  • Identify key stages and creating your own Journey maps
  • Improve your Customer Experience and drive business growth

Who Should Attend

  • Marketers who have a basic understanding of Customer Journey Mapping and want a deeper dive
  • Organisations who are moving to a customer-centric business model. 
  • People who have done the Introductory Customer Journey Mapping Course and are hungry to delve into the next steps.

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Robert Limb, square-1

Facilitator, Robert Limb

Chief Executive Officer, TRACK

Robert believes that building customer relationships is at heart a cultural issue. It is all about purpose, leadership and commitment to customers supported by process, technology and insight.

find out more

Facilitator, Robert Limb

Chief Executive Officer, TRACK

Robert believes that building customer relationships is at heart a cultural issue. It is all about purpose, leadership and commitment to customers supported by process, technology and insight. Unless you have customer interests at your core then you will not sustain a long-term relationship advantage no matter how adept you are at harnessing customer data or driving innovation.

His core skills are in leading and motivating teams of people, and in helping individuals and teams to act on insights about customers to differentiate and grow customer value.

He hopes to help others to trust in their own talents, fear less and work better together.

Mapping the Customer Journey: Choose Your Date and Location

prodphoto
Mapping the Customer Journey

Having excellent Customer Service is vital to differentiate your business from the pack. You will need the insight, tools, and information to better understand your customer's journey.

15/10/2024

9:00am - 1:00pm

Auckland

Add to Cart

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

past attendee 2020

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

past attendee 2020

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

past attendee 2020
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Read more
Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

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