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Mapping The
Customer Journey 

Sessions held in Auckland

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About Facilitator Learning Outcomes Book Your Ticket

Having excellent Customer Service is vital to differentiate your business from the pack.

You will need the insight, tools, and information to better understand your customer's journey. The Marketing Association is proud to help you on that journey by introducing our half-day workshop into Customer Journey Mapping.


Pricing

MA Members: $395 + GST
Non-Members: $695 + GST

Special rates available for students, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Choose Your Date and Location

Mapping the Customer Journey
Mapping the Customer Journey

Learn how to map your customer journey to better understand your audience and design more effective experiences.

04/11/2026

9:00am - 1:00pm

Auckland

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Learning Outcomes

You will learn about

  • How to use tools and processes to visualise the entire Customer Journey
  • Identify opportunities to reduce friction and enhance relationships
  • Better understand your customer’s needs, context, and questions
  • Learn from real case studies

So you can

  • Apply lessons learned to your organisation
  • Identify key stages and creating your own Journey maps
  • Improve your Customer Experience and drive business growth

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Robert Limb, square-1

Facilitator, Robert Limb

Chief Executive Officer, TRACK

Robert believes that building customer relationships is at heart a cultural issue. It is all about purpose, leadership and commitment to customers supported by process, technology and insight.

find out more

Facilitator, Robert Limb

Chief Executive Officer, TRACK

Robert believes that building customer relationships is at heart a cultural issue. It is all about purpose, leadership and commitment to customers supported by process, technology and insight. Unless you have customer interests at your core then you will not sustain a long-term relationship advantage no matter how adept you are at harnessing customer data or driving innovation.

His core skills are in leading and motivating teams of people, and in helping individuals and teams to act on insights about customers to differentiate and grow customer value.

He hopes to help others to trust in their own talents, fear less and work better together.

Rob was brilliant - highly engaging delivery and content was easy to connect with immediately. I felt like I came away from the workshop with a stronger understanding of the value of journey mapping, and the confidence to do this exercise in my own work as a starter. 

Ash, BNZ, past attendee 2025

Good presenter - lots of experience and good case studies. I learned a lot from this session.

past attendee 2024

It was a very good refresher for me, being up to date with some relevant industry examples. Really enjoyed the small group interaction and the facilitator Rob was very engaging.

past attendee 2023

Really enjoyed the class and very relevant to the work we will be doing internally shortly.

Lisa vine, tbi health, past attendee 2023

This workshop is ideal for:

  • Marketers who have a basic understanding of Customer Journey Mapping and want a deeper dive
  • Organisations who are moving to a customer-centric business model. 
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