Marketing and Brand Insights

Are you staying ahead of your competition?

In today's fast-paced environment, staying ahead of your competition is critical. Using marketing insights to your advantage can help you stay up-to-date with the latest trends and best practices, so you can continuously improve your marketing efforts, get ahead of your competitors, and stay there.

This workshop gives you the tools to gain a deeper understating of your customers, make data driven decisions, and improve your overall ROI. Experienced insight leaders from TRA will introduce a powerful insights brief and train you how to utilise it in the most practical, advantageous way.

Whether you’re a marketing manager, market researcher, or data analyst, learning how to effectively gather and analyse marketing and brand data can help you make informed decisions that lead to better business outcomes. Look forward to increased revenue, improved customer satisfaction, and enhanced brand awareness.

Learning Outcomes

Who is this workshop for?

Marketers who want to apply insightful evidenced based marketing to their brand and marketing strategy, planning, and decision making.

You'll achieve

Leverage insight to gain competitive market edge.
Embed an evidence-based approach to the marketing function.

You'll learn about

How to write a powerful insights brief
How to differentiate between Information, insight, and intuition
How to source and evaluate different types of data to discover insight
What questions to ask to verify and validate insight
How to recognize different types of insights and their specific role in marketing

So you can:

Identify and surface reliable insights that aid good decision making.
Be confident in what you can know, what you need to know and what value it has.
Recognise insight that can lead to action and tangible results.
Influence decision making in your organisation with credible insight.
Inform internal stakeholders about the role that insight is playing in the business.

Facilitator, Karin Glucina

Managing Partner, TRA

Karin has over 25 years of experience solving problems for businesses. She has a background in innovation, research, and change management. Her skills have been honed at prestigious communications agencies as well as companies like Lion and Nestle where she has held senior roles in strategy, innovation and planning.