Marketing Compliance

Marketing Compliance

Our Marketing Compliance
workshop held in
Auckland and Online.

Marketing law put simply.

Ever feel overwhelmed by marketing legal jargon? These days, marketing law is an absolute need-to-know for all people in the marketing industry. With the continuous influx of new digital content, how are we supposed to keep up!

The Marketing Compliance workshop is all about helping businesses avoid marketing tactics that could invade the safeguards of the privacy rights of consumers. Are you taking special care to ensure your business practices, customer data, and marketing content are in compliance with the laws and policies that protect your customers?

What's covered?

  • The Privacy Act (are you familiar with the changes introduced in 2020?)
  • The Unsolicited Electronic Messages Act (this covers your digital campaigns... but what’s the important word missing in the title?)
  • Intellectual Property and Copyright Law (music, video, film, literature- who owns the rights?)
  • Fair Trading Act (are your product claims sustainable? 20% off what?)
  • And more, including best practice!

Make this workshop your all around compliance, law, and best practices overview.

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Pricing

MA Members: $195 + GST
Non-Members: $395 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer

Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

You'll Learn About

  • The Privacy Act
  • The Unsolicited Electronic Messages Act
  • Intellectual Property and Copyright Law
  • Sales Promotions

To Achieve

  • Confidence in your business' marketing compliance and law
  • Best practice tactics for your organisation
  • A broad understanding of recent changes in marketing privacy and services acts

Who should attend

  • Anyone who has a role within the marketing industry.
  • Designers, copywriters, social media managers, videographers, and those in any other similar content creation role.
  • Project managers, brand managers, CMOs, and anyone in a similar customer/stakeholder facing role.
Ketih Norris at Smarter Data

Facilitator, Keith Norris

Independent Consultant, Marketing Association

Keith is a specialist consultant in regulatory and legislative affairs affecting the marketing industry. He brings 30+ years of experience in all things marketing law and compliance, and remains the leading privacy advocate and compliance consultant at the MA. 

 

Marketing Compliance: Choose Your Date and Location

It was great to work on our own examples and develop a tangible approach that I can apply straight away in my work.

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.