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Marketing Disrupted: Unlocking The Future - How Emerging Tech is Rewiring Marketing

Federico Pascual, Founder & CEO of WordCrafter, co-founder of MonkeyLearn and former Head of Marketing at Hugging Face, has been at the forefront of AI in marketing long before it became mainstream. He joins us for Marketing Disrupted to explore how AI is collapsing the cost of software and unlocking a new era where marketers don’t just use tools - they build them.

Drawing on real examples, including tools he’s built to mine Reddit insights and detect buying signals on LinkedIn, Federico will show what’s now possible, how fast it’s evolving, and how emerging technologies are rewiring marketing itself - giving every marketer the power to create custom systems, workflows and competitive advantage.

Federico combines deep technical expertise with real marketing execution - having led AI-driven marketing at Hugging Face and built NLP products at MonkeyLearn - making him uniquely credible on how AI is transforming day-to-day marketing work.

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Non-members: $39 + GST

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9:00am - 10:00am NZDT


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Meet Federico

Founder, Signaly and WordCrafter

(ex Head of Marketing at Hugging Face)

Federico Pascual is the founder of WordCrafter, an AI copilot for SEO teams, and Signaly, an AI sales agent for LinkedIn. Previously, he was Head of Marketing at Hugging Face, where he was the first marketing hire and played a pivotal role in scaling ARR from $0.5M to $20M, contributing to their $100M Series C at a $2B valuation. Before that, he co-founded MonkeyLearn, a text analytics platform used by companies like Snapchat, GitHub, Salesforce, and Atlassian, which was later acquired by Medallia. Federico has 12+ years of experience working in AI and specializes in B2B SaaS go-to-market strategy across marketing, sales, and customer success. 

Federico Pascual

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