B2B Marketing Disrupted

Marketing Disrupted: B2B Edition

3 x 90 mins sessions online

24 March - 7 April 2022

Live-Streamed and available on-demand*

*Access to on-demand will be made available after the last episode of the online series on 7 April

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Marketing Disrupted: B2B Edition

Get ready for the B2B edition of MA’s popular Marketing Disrupted Series!
Once again, we invite international innovators and disruptors to share their expertise with local marketers. This time, we are adding in a mix of New Zealand B2B brands to showcase some of the cool innovations taking place right here in Aotearoa.

Starting 24 March, this 3-part online series is a fantastic opportunity to gain real-life insights into key B2B marketing challenges and opportunities, here and abroad.

Premier Sponsor - MediaWorks Logo


  • $89.00 + GST Members
  • $139.00 + GST Non-Members

Live-Streamed and available on-demand

Your Host & MC

Nadia Phillips

Nadia Phillips

Head of Marketing and Operations


Episode 1
24 March 2022. 9AM - 10.30AM

New Website - Speaker Photos (56)

Mark Lethbridge, Group CEO

Gravity Global 

International keynote: Creating the world's most successful B2B marketing campaign


Michael McGlynn, Digital Brand and Marketing Lead

Tonkin + Taylor

An Agile Roadmap to Commercialisation: How Tonkin + Taylor is Disrupting the Engineering Sector

Episode 2
31 March 2022. 9AM - 10.30AM

Andrea Clatworthy_

Andrea Clatworthy, Global Head of Account Based Marketing


International keynote: A New Approach to Account-Based Marketing

James Kyd_

James Kyd, Global Head of Brand Strategy and Marketing


Breakthrough Brands: Building a brand that means something. Xero Case Study

Episode 3
7 April 2022. 9AM - 10.30AM

Tim Hughes

Tim Hughes, CEO

DLA Ignite

International keynote: How Digital Acceleration and Social Selling is Changing B2B marketing

chris wong_auto_x2

Chris Wong, General Manager Business Marketing

New Zealand Post

NZ Post: Changing brand perceptions with business audiences

Premier Sponsor

Get ready for the B2B edition of MA’s popular Marketing Disrupted Series!