Marketing Disrupted 2024

Expat Kiwi and multi-award-winning global creative powerhouse Malcolm Poynton kicks off the return of MA’s popular Marketing Disrupted series. Malcolm is a recognised industry influencer and speaker, a two-time Cannes Jury President, and named as one of AdAge’s ‘World Top 10 Digital Minds’.

Under Malcolm’s leadership, Cheil Worldwide has emerged as one of the world’s leading creative networks in the Gunn Report, winning over 340 global awards for clients including JBL, Uniqlo, Tesco & Samsung.

Over an illustrious 30+ years career, Malcolm has led teams responsible for award-winning firsts as diverse as Foot Locker’s Sneakerpedia, Dove’s Campaign for Real Beauty and British Airways’ Johnny Foreigner campaign. His portfolio of creative work extends to iconic brands like adidas, RayBan, Rolls Royce, Unilever, Lycra, Qatar Airlines, Abbott, Huggies, Toyota, David Jones, UN Women and Save the Children.

Malcolm joins us to talk creative disruption, redefining what’s possible, and how technology provides new ways for brands to affect lives. He’ll centre his presentation around three of his favourite game-changing campaigns and the thinking behind it. Dove’s Real Beauty, and Samsung.

Pricing

Members: $0

Non-members: $39 + GST

Once a month, the Auckland marketing community meets at the MA in Parnell.

26/11/2024

6:00PM - 7:30PM

Online

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Malcolm Poynton

Global Chief Creative Officer, President Creative, Cheil Worldwide (UK)

Malcolm joined Cheil Worldwide at the beginning of 2015 as the Network's first ever Global Chief Creative Officer.

Having built and led teams responsible for award-winning firsts as diverse as Foot Locker's Sneakerpedia, Dove's Campaign For Real Beauty and Samsung’s #BeFearless VR experience, Malcolm is a recognised industry influencer and speaker. A two time Cannes Lions Jury President, Clio Awards and LIA Awards Jury president, Malcolm was recently named one of AdAge magazine's "World's Top 10 Digital minds" and named by TechCity Insider as one of the UK's leading Digital Innovators. His international industry accolades number more than 500, including Cannes Lions for Film, Print, Media, Outdoor, Cyber, Glass and Mobile.

Prior to joining Cheil, Malcolm was European Chief Creative Officer and a member of Sapient's global leadership team where he helped build the company to in excess of a billion dollars in annual revenue, putting Sapient amongst Fortune Magazine's 40 fastest growing companies in the world. M&CSaatchi, Saatchi&Saatchi, Ogilvy and SapientNitro have all won Agency of the Year titles during his creative leadership. With Cheil Worldwide, Malcolm has steered the network into the industry’s Top 10 Creative Network rankings and has seen the Network win their first Glass Lion at Cannes, first Innovation award at AdFest, Gran Sol at El Sol Awards, Grand Prix at Dubai Lynx, Gold at the International ANDY awards, collect their first WEBBY awards, create the Most Viewed Ad in the World on YouTube and post record new business success with Samsung along with winning global accounts including Etihad Airways, adidas, PZ Cussons, Abbot and UN Women.

A Kiwi, Malcolm is a former member of the NZ Yachting Team, recognised by KEA as a ‘World Class New Zealander’, former board member of the UK's Institute of Contemporary Art, Patron of the Royal Academy of Arts, C.A.L.M. and a member of the Academy of Digital Arts and Sciences.

#ThisStuffMatters: Embracing Disruptive Creativity & Technology

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Malcolm Poynton

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