Marketing Disrupted 2024

Tiger Beer’s Global Brand Director, expat Kiwi Sean O’Donnell was named one of Asia-Pacific’s 50 Most Influential Marketers in 2023. He is one of NZ’s most awarded marketers, with 15 Cannes Lions and multiple D&AD pencils, winner of the 2021 WARC most effective Creative Campaign and 2019 NZ Marketing Awards Supreme Winner (with DB) and NZ Effies Marketer of the Year.

Sean has a particular love of brands and companies that bring together creativity, sociability and innovation – a perfect recipe for his latest role with The HEINEKEN Company as Global Brand Director for Tiger Beer.

We have invited Sean to talk about his groundbreaking campaigns for this Asian cultural icon, partnering with South Korean superstars – Footballer Son Heung-Min and Musician G-Dragon, thinking bigger and resonating with customers in exciting new ways, and how to use creativity and experimentation to tackle market disruption.

Sean will discuss:

Hot off the Press: Tiger Beer’s latest initiatives and global partnerships
How disruption is shaping our strategy
What market and consumer shifts he’s seeing across Asia and in particular South East Asia
Engaging with Gen Z – authentically and boldly playing in pop culture
Tying innovation to your brand platform

Pricing

Members: $0

Non-members: $39 + GST

Think Again events bring together senior marketers and agency leaders for networking & drinks, a beautiful sit-down lunch at an exclusive venue, and the chance to hear from leading CMOs, CEOs and other thought leaders.

4/03/2025

12:00pm - 2:00pm

Auckland

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Sean O'Donnell

Global Brand Director - Tiger, The HEINEKEN Company (Singapore)

Sean is an accomplished Global Marketing Director with over 20 years Marketing experience across multiple categories covering Financial Services, Telco and FMCG Beverages. He has a particular love of brands and companies that bring together creativity, sociability and business growth through brand building and innovation – a perfect recipe for his latest role with the HEINEKEN Company as Global Brand Director for Tiger Beer based in Singapore.

One of NZ’s most awarded marketers. Winner of multiple Cannes Lions, D&AD pencils, Effie and Marketing awards including being recognised as the 2019 NZ Marketer of the Year at the NZ Effie Awards and in 2023 was named one of Asia-Pacific’s 50 most influential marketers by Campaign Asia.

A proud kiwi, Sean is inspired by those striving to achieve greatness in whatever they stand for. Sean has a passion for travel and exploring new cultures and when he’s not working, you can find him soaking up a range of sports – either playing himself or watching his two boys compete.

Attempting the Unthinkable: Tiger Beer on Gen Z, K-Pop & Market Disruption

Pricing

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