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Marketing Disrupted: 
Vaseline Verified: Co-Creating Disruptive Creativity for Global Impact
Cannes Lion Titanium Winners 2025

Speakers: 
Nicolas Courant - Chief Creative Officer, Ogilvy Singapore
Marco Versolato - Chief Creative Officer, VML and WPP@Unilever

From Paris and São Paulo to Singapore, Nicolas Courant and Marco Versolato have built their careers on turning bold, disruptive ideas into global cultural moments for brands like Unilever, Coca-Cola, Mondelez, and Philips. As the creative minds behind Vaseline Verified - Singapore’s first-ever Titanium Lion winner at Cannes - they know what it takes to break through noise, scepticism, and category conventions.

The Vaseline Verified campaign transcended marketing norms by:

  • Merging creative storytelling with scientific credibility
  • Turning UGC into a brand asset rather than a risk
  • Winning on emotional resonance, social craftsmanship, and cultural relevance
  • Reframing the relationship between brands and audiences as collaborators, not consumers.

On 25 September, Nicolas and Marco will livestream in from Singapore to share the Vaseline Verified case study to show how disruptive creativity can reset entire industries, inspire trust, and rally communities around an idea.

Whether you’re a brand leader or creative, this session will challenge you to rethink how your brand shows up, tell stories that earn attention, and use creativity as a genuine force for disruption.

What you’ll learn:

  • Beyond the Expected: How to push ideas past safe, expected work and build campaigns with genuine community input and co-creation.
  • Inside Vaseline Verified: A behind-the-scenes look at the award-winning campaign that turned social beauty hacks into science-backed truths. Why it worked, how it spread, and the impact it created.
  • Disruptive Creativity: What it is and why it’s the most powerful way to cut through in a world flooded with content.
    Disrupting Categories: How game-changing ideas can reframe the rules, from beauty and personal care to FMCG and beyond.
  • Lessons for Kiwi Marketers: Practical strategies to embrace disruption and innovation, while keeping brand trust and relevance at the core.

Brought to you by

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Pricing

Members: $0

Non-members: $39 + GST

Product Details

Date:
25/09/25

Time:
1:00pm - 2:00pm


Online

Go to Cart

 Meet Marco Versolato

Chief Creative Officer, VML and WPP@Unilever

For the past nine years, Marco has served as Global Creative Head for some of Unilever’s most iconic brands — including LUX, Pond’s, Vaseline, Clear, Sunsilk, and regionally for Dove and Rexona.

Under his leadership, these brands have earned recognition on the world’s most prestigious creative stages, including Cannes Lions, Clio, D&AD, New York Festivals, and The One Show.

In 2024, Marco was part of the team that won Singapore’s first-ever Cannes Grand Prix for Vaseline, helping make VML the Global Agency of the Year at the Adforum PHNX Awards, with two Grand Prix for LUX.

In 2025, he led an historic performance at Cannes, bringing home two more Grand Prix and Singapore’s first-ever Titanium Lion with Vaseline Verified — the most awarded Unilever campaign to date.

Before moving to Singapore in 2016, Marco spent five years as Chief Creative Officer at the legendary DM9DDB Brazil, where he partnered with top clients and world-class talent. During his tenure, the agency won several Cannes Lions — including its 100th Lion — a Grand Prix at El Ojo, and multiple D&AD Pencils, making DM9DDB the most awarded DDB agency worldwide in 2013.

In 2015, Marco was named Creative of the Year in Brazil.

Marco Versolato
Nicolas Courant

Meet Nicolas Courant

Chief Creative Officer, Ogilvy Singapore

Nicolas listens more than he talks. That’s because he enjoys picking the best of everyone’s brains to come up with unexpected creative thinking.
Although he’s a seasoned storyteller and problem solver, he maintains a 
perpetual learning mindset. This approach has enabled him to effectively 
manage some of Ogilvy’s largest accounts in Asia, as well as local brands 
across diverse countries, gaining a deep understanding of market nuances and specificities.

In Singapore, he leads a multi-disciplinary team that produced award-winning work for global brands like Unilever, The Coca-Cola Company, Mondelez, Philips, Nestle and more.

From Cannes Lions to One Show, Clio and D&AD, his work has consistently earned him top awards. Notably, the first ever Cannes Grand Prix for Singapore in 2024, the first ever Titanium Lion for Singapore in 2025 and multiple Cannes Grand Prix and Gold Lions across various categories including Social & Creators, Health, Film, Branded Content, Brand Experience, Outdoor, and PR.

Additionally, he was honoured as Campaign Asia’s 2022 Creative Person of the Year and drove Ogilvy Singapore be the most awarded agency in Asia at Cannes Lions 2024 and in 2025.

During his free time, you will find Nicolas cheering for his sons on the soccer sidelines. There, he’s the loudest voice in the crowd.

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Thank you to our Premier Partner 

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Mortal: The Data That Breathes

A defiant, unfiltered, and fearless response to the corporate world of ‘data solutions.’ Mortal isn’t here to make spreadsheets prettier.
It’s here to make marketing powerful and measurable.

The first real test of Mortal’s prowess came from an industry that desperately needed a data revolution—Out-of-Home (OOH) advertising. Billboards were taking over cityscapes, but no one could truly measure their impact. Media companies were selling screens, but advertisers were flying blind.

So engaged by the industry, Mortal built Calibre—a game-changing measurement system that cracked the code for audience reach, frequency, and contacts in the Out Of Home industry. Calibre didn’t just validate OOH; it set the standard. It gave advertisers the power to see, predict, and optimise their spend like never before.

Mortal Beyond Billboards: Redefining Business with Data

While Calibre was reshaping OOH, Mortal was also operating behind the scenes under another brand, tackling critical data work for New Zealand’s biggest businesses:
⭕Forecasting demand and optimising delivery areas for print distribution.
⭕Designing smarter e-commerce delivery zones that balance logistics with customer behaviour.
⭕Identifying market potential and reducing store cannibalization.
⭕Finding new customer segments to future-proof sales and drive growth.
⭕Optimising retail networks by refining store locations and customer reach.
⭕Profiling customers and students to shape offerings and improve engagement.
⭕Uncovering shopper behaviour and market trends for smartre decision-making.
⭕Building national territory frameworks to fuel franchise growth.
⭕Redefining store marketing zones using smarter population insights.

The Philosophy: Data Brought to Life

Mortal hunts, dissects, and animates customer data, revealing the patterns no one else sees. It takes raw numbers and gives them lungs, so brands can finally see their audience in full color.

This isn’t about tracking customers. It’s about understanding them so deeply that every campaign, every dollar, every decision cuts through the noise like a blade.

Mortal is built for brands and marketers who are done with gut-feel marketing need to make better decisions, more quickly. 

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