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For our first Marketing Disrupted event of 2023, we live-stream in Adam Ferrier, one of Australia's leading creative strategists, consumer psychologist, co-host of the Black T-Shirts podcast, published author, and media commentator.
In his trademark fun and fabulous style, Adam will discuss why we need to ‘Stop Listening to the Consumer’. How’s that for a disruptive conversation starter? 

Join us on 28th February to find out:

  • Why the customer isn’t always right and why being consumer-led might just be making your brand totally forgettable
  • How to avoid the pitfalls of drowning in customer data
  • Why you need to listen to your own brand to stand out from the crowd

Backed by science, real-world examples, and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand and reveals the brand-building secrets of their success. 

Sponsored by

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+ A special thank you for creating these awesome AI Images!


Tuesday 28 February 2023
11:00am - 12:00pm

*Timing subject to change


  • MA Members: FREE
  • Non-Members: $49.00 + GST / Single event or
    $149.00 + GST / Bundle (4 x Single events)

About Adam

Adam is one of Australia's leading creative strategists, and a consumer psychologist. Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell - where they practices 'Measured Magic' - bringing together marketing science and hardcore creativity. After just 3 years Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year - the first time one agency has won all three awards, and is the 2021 B&T PR Agency of The Year
In other news Adam is also the author of two books “The Advertising Effect” (Oxford), and 'Stop Listening to the Customer' (Wiley). Adam co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and is a regular media commentator on Sunrise and The Project (and served his time on the panel of Gruen for 6 years). Adam is married to Anna and has two sons Asterix and Arturo (like the Kardashians but with an ‘A’).

Visit Thinkerbell

Upcoming Marketing Disrupted Sessions

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Marketing Disrupted with Nathan Baird

10 May 2023

Stop Inventing Cool Sh*t Your Customer Doesn't Want!