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Marketing Law 2022 Event Page hero



Marketing Law (21 × 11-585 cm) (Instagram Post (Square))

3 x 90 mins sessions online
13 - 27 October 2022
12.00pm - 1.30pm
Live-streamed and available on demand

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Beyond compliance: Is marketing best practice keeping up with consumer expectations?

Society is changing – and this is reflected in what consumers find acceptable when it comes to advertising and marketing practices. Today’s consumer expects organisations to protect their personal data, and not afraid to voice their opinion if brands pretend to be something they’re not. This places increased responsibility on brands to step up and get it right. You need to earn your customers’ trust by being transparent, truthful, and compliant.

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Pricing

  • Members: $69 + GST
  • Non-Members: $99 + GST
  • Live-streamed and available on-demand for 30 days
GET YOUR TICKET NOW

Session 1
13 October 2022. 12PM - 1.30PM

1-Oct-08-2021-12-33-24-10-AM

Hilary Souter, Chief Executive
Advertising Standards Authority

Advertising Standards Authority Keynote

New Website - Speaker Photos (11)-1

Cheri-Lee Atkinson, Senior Legal Advisor
Waikato- Tainui

Navigating the issues surrounding mātauranga Māori

Session 2
20 October 2022. 12PM - 1.30PM

New Website - Speaker Photos (32)

Vanessa Horne, General Manager - Fair Trading
Commerce Commission

Commerce Commission Update

New Website - Speaker Photos (53)-1

Ciska de Rijk, FMCG and Advertising Law Consultant, Essence Compliance

Inferred and unsubstantiated claims: Greenwashing, PR risks and consumer perceptions

Session 3
27 October 2022. 12PM - 1.30PM

New Website - Speaker Photos (4)-2

Daimhin Warner, Principal & Director, Simply Privacy

There's more to privacy than the law: Consumer trust and privacy rights

New Website - Speaker Photos (52)-1

Ben Cain, Senior Associate, James & Wells

Protecting your brand and IP online

Your Host & MC

Keith N

Keith Norris

Compliance Consultant
Marketing Association

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