Pivot or Persevere: The Brand Investment Debate in Turbulent Times

When markets shift, do powerful brands hold steady... or move faster than everyone else?

Join us for an interactive debate exploring one of marketing’s most enduring tensions - how should brands respond in turbulent times when conditions are anything but stable. Pressure can force businesses to make sharper, often more short term decisions. Marketing budgets come under scrutiny, and brand investment is frequently one of the first areas challenged.

On one side, the argument is clear: consistency is a superpower. Strong brands are built over time, and holding steady builds trust, protects equity, and drives long-term value

On the other, a different perspective: speed and evolution win. Customer expectations shift, markets move, and brands that adapt faster are the ones that stay relevant and competitive.

Through a live debate between two experienced marketers, we’ll unpack:

What really drives growth and brand power in turbulent times
When does consistency become a risk and agility become fragmentation?
How to balance long-term brand building with short-term commercial pressure

The conversation doesn’t stop there. Following the debate, you’ll join breakout table discussions to explore your own perspectives, share experiences, and test ideas - before bringing key themes back to the room. This is not about finding a single answer. It’s about building better judgement and understanding how to make more deliberate decisions when it matters most.

Are you a Student? You will need to apply here to secure 1 out of 20 tickets available for Students to attend.

The Marketing Meetups are proudly in partnership with Contagion.