Marketing Meetup

What does your customer actually know about how you use their data? And would they be okay with it if you explained it plainly?

Every marketer collects customer data. Most can explain why. But if a customer sat across from you and asked what is collected and what actually happens to their data — where it goes, who else touches it, what decisions get made with it and how it drives their experience with you in both owned and paid channels. Could you walk them through it? And would they be comfortable with the answer?

Most marketers haven't tested that question. Drawing on 20 years of experience across loyalty, personalization, and MarTech with NZ's largest retailers and financial service providers, Gabby McLean will share informed views at the May Marketing Meetup. Come along to hear the latest research and perspectives on the gap between assumption and customer sentiment. That gap is wider than most people think.

After a short talk, you'll discuss it in small groups with other NZ marketers. Not what the experts say you should be doing. What you're actually doing, how your peers are handling it, and what happens if the gap stays open.

Each Marketing Meetup starts and finishes with networking and a few laughs over drinks & nibbles. Come join us!

Are you a Student? You will need to apply here to secure 1 out of 20 tickets available for Students to attend.

The Marketing Meetups are proudly in partnership with Contagion.

Product Details

Date:
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Time:
5:30pm - 7:30pm

Event Location:
Auckland

Venue Name:
Marketing Association

Venue Address:
69 St Georges Bay Road, Parnell, Auckland

Event Pricing

Members: Free

Note: In-person Marketing Meetups are now MEMBERS ONLY due to popularity.

Are you a Student? We have a limited number of tickets available for Students. Please fill out this form to apply for a ticket.

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